To drive growth marketing initiatives, the full-time remote Performance Marketing Lead will shape, execute, and optimize performance marketing strategies, manage paid media campaigns, and analyze performance data to inform strategic recommendations. Key responsibilities Develop and implement performance marketing strategies in collaboration with leadership to support product-led growth and business objectives Lead the setup, management, and optimization of paid media campaigns across various platforms, including Meta and Google Ads Analyze campaign performance and revenue data to provide insights and long-term recommendations for growth opportunities Required qualifications 5+ years of performance marketing experience, particularly with Meta and Google Ads Experience with TikTok Ads and YouTube Ads is strongly preferred Proven track record of managing paid media campaigns from strategy to execution and optimization Strong analytical skills with the ability to derive insights from complex data Experience in a high-volume SMB, B2B, or product-led growth environment is required