Driving full-funnel lead generation, the full-time remote Performance Marketing Executive will manage digital marketing efforts, execute SEM, SMM, and SEO campaigns, and enhance social media presence while collaborating with internal teams and analyzing campaign performance. Key responsibilities Take ownership of all digital performance marketing initiatives, including ad creation and campaign optimization Develop and implement social media strategies to increase engagement and brand awareness Track and analyze campaign performance, generating actionable insights for continuous improvement Required qualifications At least 3-4 years of experience in performance marketing, social media management, or digital marketing Hands-on experience with paid campaigns (SEM, SMM, SEO) and managing social media accounts Strong knowledge of CRM systems, WordPress/Elementor, and various social media platforms Proven ability to manage multiple campaigns and projects effectively while meeting deadlines Strong creative, strategic, and analytical skills to translate insights into actionable strategies