Performance Manager

We’re partnering with a fast-growing fintech company that is transforming access to financing for small businesses, entrepreneurs, gig workers, and independent contractors. By leveraging technology, data-driven insights, and alternative underwriting methods, the company provides flexible financing solutions to customers who may be underserved by traditional lending institutions.

As the business continues to scale, we’re seeking a Performance Marketing Manager to lead digital customer acquisition, optimize paid media performance, and help build a scalable in-house marketing function. This is an exciting opportunity for a hands-on, analytical marketer who thrives in a high-growth environment and wants to make a direct impact on revenue, customer acquisition, and business growth.

What You’ll Do

Paid Media Strategy & Execution

• Develop, launch, and optimize paid acquisition campaigns across Google Ads, Meta Ads, and other digital channels.
• Manage and scale advertising budgets while improving customer acquisition cost (CAC), cost per acquisition (CPA), and return on ad spend (ROAS).
• Own campaign structure, keyword strategy, audience targeting, bidding, creative testing, and ongoing optimization.
• Evaluate existing agency-managed campaigns and help transition paid media operations in-house.
• Lead A/B testing across ad creatives, landing pages, messaging, and audience segments.

Performance Analytics & Conversion Optimization

• Analyze the full acquisition funnel, from initial lead generation through application completion and funded customer conversion.
• Monitor KPIs including CAC, CPA, conversion rates, lead quality, and advertising efficiency.
• Identify funnel bottlenecks and implement data-driven improvements to increase conversion rates and lead quality.
• Build dashboards and reporting frameworks that support informed marketing decisions and budget allocation.
• Partner with risk, product, analytics, and technology teams to align acquisition strategies with customer qualification criteria and business objectives.

Marketing Technology & Growth

• Optimize CRM, marketing automation, attribution, and lead-tracking processes.
• Collaborate with technical teams on conversion tracking, event-based analytics, webhooks, and data integrations.
• Improve lead nurturing workflows and customer journeys to increase application completion and conversion.
• Support SEO initiatives and identify additional paid and organic acquisition opportunities.
• Test new channels, technologies, and growth strategies to diversify customer acquisition.

Strategic Collaboration

• Work directly with executive leadership to develop and execute customer acquisition strategies.
• Translate campaign performance data into actionable recommendations that drive measurable business results.
• Establish repeatable processes and best practices for a growing in-house marketing function.
• Support new product launches, market expansion, and future growth initiatives.

What We’re Looking For

• Proven experience in performance marketing, paid media, growth marketing, or digital customer acquisition.
• Advanced, hands-on proficiency in Google Ads and Meta Ads.
• Demonstrated success managing advertising budgets and improving acquisition efficiency and conversion performance.
• Strong understanding of full-funnel marketing, lead generation, conversion rate optimization (CRO), and attribution.
• Experience with CRM and marketing automation platforms such as HubSpot or similar tools.
• Familiarity with conversion tracking, analytics implementations, webhooks, and marketing technology integrations.
• Working knowledge of SEO, lead nurturing, and multi-channel acquisition strategies.
• Strong analytical skills and the ability to turn data into actionable growth opportunities.
• Experience collaborating with cross-functional teams and senior leadership.
• An ownership mindset, strong execution skills, and the ability to thrive in a fast-paced environment.

Preferred Qualifications

• Experience in fintech, financial services, lending, consumer finance, or small business financing.
• Experience with lead-generation funnels involving applications, qualification criteria, and multi-step conversion journeys.
• Agency-side experience managing paid media campaigns for financial services clients.
• Candidates with exceptional paid acquisition experience in other industries are encouraged to apply.

The Ideal Candidate

• Hands-on operator: Enjoys personally managing campaigns, testing strategies, and implementing optimizations.
• Data-driven decision-maker: Uses performance metrics to guide strategy and improve results.
• Entrepreneurial thinker: Comfortable taking ownership and building processes in a growing organization.
• Strategic and execution-focused: Balances immediate campaign performance with long-term growth objectives.
• Collaborative partner: Communicates insights effectively and works cross-functionally to achieve business goals.