Partner Marketing Manager

To drive strategic partnerships and enhance institutional demand, the full-time remote Partner Marketing Manager will create and execute marketing strategies for health systems and community organizations, focusing on B2B demand generation and partner engagement. Key responsibilities Equip Commercial and Partnerships teams with institutional proof and marketing assets to support payer and health-system conversations Own partner and referral marketing by developing segment-specific value propositions, collateral, and a systematic outreach plan Run B2B demand generation initiatives, including webinars, email campaigns, and events, while measuring and reporting on partner-sourced activities Required qualifications 5+ years of experience in B2B, partner, channel, or commercial marketing, particularly targeting institutional healthcare buyers Proven track record of developing marketing assets that influence healthcare B2B decision-making Experience collaborating with field, community, or provider-relations teams to enhance effectiveness Hands-on execution capability in a small team environment, with the ability to scope, write, and deliver marketing materials independently Fluency in AI applications for marketing, with the ability to analyze and deploy AI-generated content effectively