Partner Marketing Lead

Overview

Own and scale marketing partnerships & partner campaigns across local merchants, brokerages, factoring companies, and strategic platforms. Build and execute market strategies for partner‑branded fuel card and payments programs, with a focus on driving revenue, wallet share, and partner program growth. This role sits at the intersection of GTM strategy and partner enablement.

What You’ll Do:

• Own end-to-end partner GTM strategy from launch planning and positioning to ongoing optimization, including defining partner campaigns
• Plan and execute co‑branded events with partners (webinars, lunch‑and‑learns, trade show activations, regional meetups) that drive partner awareness, lead generation, and program enrollment
• Develop event playbooks for partners, equipping them with branded collateral, talk tracks, and promotional toolkits to host or co‑host events on AtoB’s behalf
• Collaborate with industry associations (trucking, logistics, fleet management) to secure speaking slots, sponsorships, and co‑marketing opportunities that position AtoB as a category leader
• Develop and execute multi‑channel campaigns (email, SMS, landing pages, in‑app) to grow partner revenue
• Build and manage drip/nurture campaigns driving application starts, card activations, spend growth, and retention
• Create and refine partner‑specific messaging, content, and copy with strong conversion focus
• Collaborate with Partner Success, Sales, Product, and Design to align on partner goals
• Analyze campaign performance and partner‑level metrics; distill data into actionable recommendations
• Continuously test and iterate on messaging, offers, and flows to improve conversion and engagement
• Serve as marketing owner and point of accountability for partner launches and expansions

Your Experience:

• 5–7 years in partner marketing or growth marketing (fintech, SaaS, or B2B platforms)
• Hands‑on experience with building and scaling partner campaigns
• Experience running multi‑channel campaigns (email, SMS, landing pages, content)
• Excellent copywriting and content creation skills adaptable to different partner audiences
• Strong design/UX sensibility; ability to collaborate with designers or create lightweight assets
• Data‑driven decision maker who ties marketing efforts to revenue outcomes
• Strategic thinker who can define GTM strategy and execute with precision

Who We’re Looking For:

• GTM‑oriented marketer who thrives in partner‑driven growth environments
• Self‑starter comfortable leading initiatives end‑to‑end
• Balances creativity with analytical rigor — storytelling meets performance optimization
• Strong cross‑functional collaborator with clear communication
• Comfortable moving fast, testing often, and iterating on results