Paid Social Strategist

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This range is provided by Blue Wheel. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$70,000.00/yr - $80,000.00/yr

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Position Overview

As a Paid Social Strategist , you'll bring hands-on experience and strategic thinking to the development, execution, and optimization of paid social media campaigns. You will collaborate closely with internal account stakeholders to deliver strong performance outcomes for our clients across various paid social platforms.

You will be the subject matter expert for all things Paid Social on your assigned accounts, owning end-to-end strategy, and performance analysis. This is a part-time, freelance role ideal for a self-motivated digital marketer who thrives in a dynamic, collaborative environment.

Key Responsibilities

Serve as the Paid Social subject matter expert (SME) on client accounts, leading all strategic and tactical execution

Collaborate with internal stakeholders to align Paid Social efforts with broader marketing and business goals

Oversee account budgeting, pacing, and performance metrics to ensure campaigns are on track and optimized toward client KPIs

Leverage learnings and historical data to inform strategy, audience targeting, creative direction, and platform diversification

Monitor and manage campaigns across Meta (Facebook/Instagram), TikTok, Pinterest, and Snapchat

Work with the Paid Social Manager to ensure smooth implementation of campaigns, from ad set creation to launch and optimization

Regularly analyze performance data and prepare reporting insights

Stay informed of the latest platform updates, trends, and best practices to keep strategies ahead of the curve

Qualifications & Experience

2+ years of experience managing paid social media campaigns, ideally with a focus on eCommerce clients

1+ year of experience in a digital agency or fast-paced client services environment preferred

Hands-on expertise in Meta Ads Manager, with the ability to build campaigns, audiences, ad sets, and creatives from scratch

Platform experience with TikTok, Snapchat, and Pinterest

Bachelor's degree in Marketing, Communications, Business, or a related field

Strong proficiency in Google Workspace (G-Suite) or Microsoft Office tools

Detail-oriented, data-driven, and self-directed

Able to thrive independently and prioritize tasks effectively in a deadline-driven environment

Passionate about creative strategy and testing new platforms, ad formats, and campaign structures

What We're Looking For

A strategic thinker with a creative eye and analytical mindset

Someone who thrives in a fast-moving environment and loves solving problems with data

A clear communicator who can simplify complexity and confidently lead client conversations

A freelancer who values collaboration and is always looking for the next opportunity to improve performance

Seniority level

• Seniority level

  Associate

Employment type

• Employment type

  Full-time

Job function

• Job function

  Advertising and Marketing

• Industries

  Advertising Services

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Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

Paid maternity leave

Paid paternity leave

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