Paid Media Buyer

NeoWork is currently hiring a Media Buyer Operator-Analyst to join our team on a full-time contractor basis, supporting an AI-powered media and creative services client in the US.

This is not a standard media buyer role. The client runs paid media differently — measuring success through incremental new customer acquisition, first-party attribution, and business-level economics rather than platform-reported numbers. The right person operates at the intersection of hands-on execution and analytical thinking. They can launch and manage campaigns accurately, pull and interpret data from multiple sources, maintain a disciplined change log, and propose actions grounded in business impact — not just platform signals.

Schedule: Monday to Friday, 9:00 AM to 6:00 PM PST Engagement: Full-time, 40 hours per week

What You Will Do

• Execute paid advertising campaigns across Meta, Google, YouTube, and TikTok for e-commerce clients, including campaign setup, naming conventions, audience configuration, and ongoing management
• Run brand-building, engagement, and non-purchase campaigns alongside direct-response campaigns, and understand the role each plays in the broader media strategy
• Pull and analyze data from ad platforms, Shopify, and GA4 — including spreadsheet exports, pivot tables, and trend analysis
• Maintain a daily change log capturing every meaningful account action, the rationale behind it, the result, and the learning
• Analyze performance against incremental and first-party attribution frameworks, not platform-reported numbers
• Propose data-backed changes with a clear business case, including expected upside, risk, and what to watch after implementation
• Deliver structured daily and weekly updates covering account health, spend, audience mix, creative performance, and recommended next actions
• Collaborate with client leadership and engineering on AI tooling being built around the media buying function

Nice to Have

• Background at a startup or performance-focused media agency
• Direct experience managing paid media for DTC or e-commerce brands doing significant revenue volume
• Hands-on experience with incrementality tests — geo holdouts, lift tests, conversion lift studies, or spend pulse tests

How Performance Is Measured

• Maintain a blended ROAS at or above 3x across Meta, Google, and TikTok, measured against incremental and first-party attribution
• Stay within 5% of planned daily and monthly spend across all active campaigns, with proactive flagging before overpacing occurs
• Keep e-commerce CPA at or below $30 on Meta and $25 on TikTok during the first 90 days, improving 10 to 15% quarter over quarter as campaigns mature
• Deliver structured daily and weekly updates that connect platform activity to business outcomes, proactively, before leadership has to ask

• We offer health insurance for contractors
• Holiday Extra Pay
• The work hours generally align with standard business hours in the US, with some potential flexibility depending on the client's needs.
• This is a 100% home-based position
• We prioritize the mental health of our team members and offer mental health days to support their well-being.
• In addition to the base salary, performance-based incentives are provided.
• There is an annual review and appraisal process in place.
• There are ample opportunities for professional growth and advancement within the company.