NYC Business Development Specialist

Business Development SpecialistWe're looking for a driven, entrepreneurial Business Development Specialist to help expand our footprint across the New York metro area. This is a high-impact role responsible for building distribution, growing retail partnerships, and bringing our brand to life in market.If you enjoy opening new accounts, building relationships, and seeing the direct results of your work on shelf and in cooler, this role offers strong ownership and growth opportunity within a rapidly expanding beverage company.Key ResponsibilitiesProactively identify and open new retail and on-premise accounts to expand distribution and grow market presenceDrive incremental shelf space, cold box placements, and promotional activity to increase brand visibility and salesPartner closely with distributor sales teams to execute priorities and accelerate territory growthBuild strong relationships with store managers, buyers, and owners to become a trusted partner in your accountsExecute in-store merchandising, displays, pricing, and product rotation to ensure brand excellenceMonitor inventory levels and performance, taking initiative to resolve out-of-stocks and drive reordersSupport in-store promotions and local activations to generate trial and brand awarenessManage your territory with ownership and accountability, consistently achieving sales and distribution targetsRequired QualificationsHigh school diploma required; Associate's or Bachelor's degree preferredMinimum 2 years of field sales experience (beverage or CPG preferred), with hands-on exposure to merchandising, distributor coordination, and in-store executionEntrepreneurial mindset with the ability to independently manage a territory and drive measurable resultsStrong relationship-building skills and confidence working directly with store managers, buyers, and distributor teamsProficiency in using Microsoft Office (Excel, Word, Outlook) and mobile sales or reporting tools to track performance and manage accountsMust reside in or be willing to relocate to the New York metropolitan areaComfortable performing physical merchandising tasks, including stocking cases and setting up displaysOpen to occasional non-local travel as business needs requirePreferred QualificationsBilingual in English and Chinese, with the ability to confidently engage diverse retail and distributor partners