Leading the marketing strategy for the Nurse Practitioner audience, the full-time remote Segment Marketing Lead will own the marketing performance across the customer journey, guiding a team and collaborating with channel experts to drive engagement and growth. Key Responsibilities Own and evolve the marketing strategy for the Nurse Practitioner segment, aligning customer needs with business goals Build a deep understanding of the Nurse Practitioner audience through research, market trends, and campaign performance Lead integrated marketing plans across various channels while using data to prioritize opportunities and improve performance Required Qualifications 7+ years of B2C marketing experience with a track record of leading multi-channel growth programs Experience owning strategy for a defined customer audience and being accountable for measurable results Strong understanding of digital acquisition and lifecycle marketing Experience managing and developing teams while creating accountability and supporting growth Bachelor's degree in marketing, business, healthcare administration, or a related field, or equivalent practical experience