NPI Marketing Lead

• Drive the successful introduction and commercialization of material offerings used in semiconductor lithography and deposition processes
• Leverage customer insights, market intelligence, and competitive analysis to translate business opportunities into actionable plans
• Partner across functions to execute commercialization strategies and accelerate product adoption
• Strengthen market position and drive profitable growth
• Coordinate cross-functional activities to support successful New Product Introduction (NPI) programs
• Partner with R&D, Operations, Supply Chain, Product Management, and Commercial teams to manage timelines and support customer qualifications
• Support the development of business cases for new products, market opportunities, and strategic initiatives
• Develop customer-facing materials, value proposition content, and sales support resources
• Monitor market trends, industry developments, and competitive activities to support business decisions
• Collect customer feedback through direct engagement and provide insights on customer demand and market dynamics.

Requirements

• Senior-level professional with 7+ years of experience in Marketing, Product Management, R&D/Engineering, or a related domain, with a demonstrated track record of delivering business results
• Bachelor's degree required; analytical, technical, engineering, or business discipline preferred
• Strong problem-solving, verbal, written, and presentation skills; able to effectively communicate business insights and recommendations to cross-functional teams and leadership
• Ability to thrive in a fast-paced, deadline-driven, cross-functional environment
• Demonstrated ability to manage multiple priorities and drive execution across organizational boundaries
• Ability to travel domestically up to 10-20%, depending on business needs and location
• MBA or other advanced business degree preferred
• Proven track record of leading projects, product launches, and commercialization initiatives
• Demonstrated experience supporting growth initiatives within the semiconductor industry
• Industry and product experience in semiconductor materials, electronic materials, specialty chemicals, or advanced materials markets
• Ability to influence, align stakeholders, and negotiate effectively in a global matrix organization
• Strong business acumen with a bias for action and results orientation
• Strong strategic thinking combined with disciplined execution
• Process- and system-oriented with strong organizational skills
• Analytical mindset with sound decision-making capabilities
• Entrepreneurial mindset, learning agility, and a proven record of exceeding objectives.

Demonstrates expertise in driving product commercialization and market strategy within the semiconductor industry, leveraging strong analytical and problem-solving skills to deliver business results. Proven ability to manage cross-functional teams and influence stakeholders to support growth initiatives and successful new product introductions.

Highest-signal resume keywords

• Product Management
• Semiconductor Industry Experience
• Cross-Functional Collaboration
• Strategic Thinking
• Project Leadership

ATS Optimization Keywords

Hard Skills

• Market Analysis
• Business Case Development
• New Product Introduction
• Customer Insights
• Competitive Analysis

Soft Skills

• Problem-Solving
• Verbal Communication
• Written Communication
• Presentation Skills
• Organizational Skills

Certifications & Qualifications

• Bachelor's Degree
• MBA or Advanced Business Degree

Industry Keywords

• Semiconductor Materials
• Electronic Materials
• Specialty Chemicals
• Advanced Materials
• Commercialization Initiatives