New Product Marketing Manager (Fully Remote)

• Define and own the positioning and messaging framework for LastPass products, ensuring clarity and differentiation across customer segments and channels.
• Lead go-to-market planning for product launches, coordinating with Product, Sales, and Brand to drive awareness, adoption, and revenue impact.
• Develop sales enablement materials—including battle cards, pitch decks, and competitive intelligence—that equip the field to engage buyers and win competitive deals.

Requirements:

• Proven experience in product marketing, with a track record of owning end-to-end go-to-market strategies for B2B SaaS or technology products.
• Proven ability to translate complex technical capabilities into clear, compelling messaging that resonates with both technical buyers and business decision-makers.
• Strong analytical background, with proven experience using data and market research to inform positioning decisions and measure program effectiveness.
• Flexible Paid Time Off policies, including quarterly self-care days, volunteer days, and parental leave.
• Comprehensive health coverage, including dependents, and home office setup support.
• Continuous learning and development opportunities, including an annual learning stipend and peer recognition.

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