National Account Manager

National Account Manager

National Accounts Manager – Wine & Spirits for a growing firm in Wine & Spirits / Beverage / CPG. An experienced National Accounts Manager with a strong background in WINE spirits, alcoholic beverages, or related CPG to manage and grow key national retail accounts. The ideal candidate has direct corporate account experience with Walmart or Kroger and understands how to build and manage relationships with corporate buying teams. This is a critical requirement for the position.

Key Responsibilities:

Manage and develop direct relationships with Walmart and/or Kroger corporate buying teams. Develop and execute national account strategies to drive sales and profitability

Lead joint business planning (JBP) and annual customer planning

Manage national promotional programs, pricing, forecasting, and sales objectives

Partner with retailers on category management, assortment, merchandising, and analytics. Prepare and deliver presentations to buyers and senior-level retail executives

Analyze sales trends, distribution, promotional performance, and market opportunities

Develop strategies to increase volume, distribution, and market share

Collaborate with distributors, brokers, marketing, supply chain, finance, and internal sales teams. Manage large-volume retail business and maintain strong executive-level customer relationships. Identify new opportunities for growth within national retail accounts

Required Qualifications:

Direct corporate-call experience with Walmart OR Kroger is required. Wine, spirits, alcoholic beverages, or beverage CPG experience is required

Proven experience in National Accounts, Key Accounts, Customer Development, or Strategic Accounts

Demonstrate experience working directly with corporate retail buyers

Strong understanding of retail sales, category management, promotions, pricing, and forecasting

Experience managing significant retail volume and complex customer relationships

Strong analytical, presentation, negotiation, and communication skills

Ability to work independently and manage multiple priorities

Willingness to travel as required

Preferred Experience:

Experience with other major national retailers such as Publix, Wegmans, Costco, or Total Wine is welcome, but the primary focus is on candidates with direct Walmart or Kroger corporate experience. Candidates from markets outside the Northeast are encouraged to apply, particularly those with experience managing large national retail accounts.

What We're Looking For

We're looking for someone who has personally owned the Walmart or Kroger corporate relationship — not simply someone whose products were sold through a distributor or into individual stores. If you've managed a major national retailer's corporate buying organization and have a strong wine, spirits, alcohol, or beverage CPG background, we'd like to hear from you. Apply today and let's talk.