National Account Director

The Director, National Account Sales will own Mingle Mocktails’ most critical retail relationships across the U.S., with direct responsibility for driving revenue, distribution expansion, and in-store execution across the company’s top 15 strategic national accounts (e.g., Total Wine, Albertsons, Kroger, Whole Foods, Sprouts, etc.).

This is a high-impact role responsible not only for selling into national retailers, but for managing the holistic performance of those accounts — including forecasting alignment, trade effectiveness, innovation launches, and omni-channel execution.

The Director will serve as the primary commercial lead for these accounts and act as a strategic partner to retailers as the Adult Non-Alcoholic and Functional Beverage categories continue to evolve.

Key Responsibilities

National Account Ownership

• Serve as the single point of accountability for Mingle’s top 15 national retail customers.
• Build and maintain relationships across buying, merchandising, and category leadership.
• Lead joint business planning (JBP) where applicable.
• Position Mingle as a strategic partner in the evolving Adult Non-Alcoholic and Functional Beverage category.

Revenue & Distribution Growth

• Deliver annual revenue targets across assigned national accounts.
• Expand distribution breadth and depth across priority banners and divisions.
• Identify whitespace opportunities across regions and formats.
• Ensure alignment between retailer commitments and distributor execution.

Account Performance Ownership

• Own account-level performance inputs including:
• Forecast accuracy
• Margin impact
• Monitor SKU productivity and assortment health.
• Lead post-promo and post-launch performance reviews.

Retail Execution & Activation

• Translate national authorizations into execution through:
• Distributor partners (Reyes, Breakthru, Johnson Brothers, KeHE, UNFI, etc.)
• Regional sales teams
• Support retailer-specific playbooks to improve sell-through and velocity.
• Partner with marketing to align retailer-specific digital programming including:
• Digital shelf optimization
• E-commerce assortment
• Ensure alignment between in-store and online presence.

Innovation Leadership

• Provide retailer-informed insight into innovation roadmap including:
• Formats
• Support successful national launches across priority banners.
• Identify and develop expansion opportunities across emerging national channels including lifestyle, wellness, and experiential retail.

Cross-Functional Leadership

• Collaborate with Marketing, Supply Chain, Finance, and Field Sales teams to align strategy and execution.
• Work closely with Regional Sales Directors to ensure national strategy translates locally.

Success Metrics

• Achievement of national account revenue targets
• Distribution growth across priority retailers
• Velocity improvement across top customers
• Successful innovation launches
• Expansion into new divisions and formats

Key Attributes

• Proven success managing national retail accounts in beverage or CPG
• Strong understanding of distributor-retailer dynamics
• Ability to balance strategic selling with execution
• Analytical mindset with performance ownership
• Entrepreneurial and growth-oriented

Ideal Background

• 7–12+ years with National Buyers in National Accounts within Beverage or CPG
• Experience calling on grocery, natural, and specialty retail
• Experience working within distributor-enabled systems

Industry Sectors: Beverage - Non Alcoholic

Job Title: National Account Director

Location: Anywhere