Mid-Market Account Executive (Full-Cycle)

Tread is the construction materials intelligence platform purpose-built to digitize the end-to-end process of buying and moving bulk materials. From order to dispatch to driver pay, we help producers, haulers, and contractors eliminate chaos, cut manual work, and move more loads.

Our customers include industry leaders like Cemex, Martin Marietta, and Tomlinson, as well as multi-generation family-run hauling operations across North America. We were named one of CEMEX Ventures' Top 50 Contech Startups of 2024, and we're just getting started.

THE ROLE

Construction is one of the last industries to be digitized and we're leading that transformation. If you want to sell something that actually matters to the people buying it, this is your seat.

We're looking for a mid-market account executive who knows how to navigate complex sales cycles and close deals that stick.

You'll own a defined territory of mid‑size material producers, bulk haulers, and heavy civil contractor companies with 20–500 trucks and the operational complexity that comes with it. You'll run full-cycle deals from first call to signed contract, working closely with our sales and solutions engineers, and customer success to bring new logos across the line.

This is a consultative sale. You're not pitching features, you're diagnosing operational pain (dispatch chaos, paper tickets, billing errors, poor cycle times) and positioning Tread as the platform that fixes it. The best person for this role loves digging into how a prospect's business actually works and connecting that directly to ROI.

WHAT YOU'LL OWN

• Run full-cycle sales from discovery through negotiation and close average deal size $30K–$150K ARR
• Build and manage a healthy pipeline of mid-market accounts across your assigned territory
• Lead discovery calls and product demos tailored to each prospect's operational reality
• Develop multi-threaded relationships across operations, dispatch, finance, and the

Selling Motion

• Enterprise
• Prospecting
• Self-sourced pipeline via cold outreach
• Deal Size
• $30K
• Typical contract value
• Buyer Persona
• C‑Suite
• Selling to executive decision-makers

Requirements at a Glance

• Prospecting Required skill
• Negotiation Required skill

Typical Day — Account Executive

• Stakeholder meetings 3–5/week
• Executive presentations 2–3/week
• Business cases & RFPs 1–2/week
• Champion coaching Daily
• Estimates based on role type and selling motion — actual may vary by company.

SaaS — Interview Intel

Typical Sales Cycle

Common Buyer Objections

• "We're locked into a contract with (competitor)"
• "We built something in-house already"
• "We don't have budget until next quarter"
• "Our team won't adopt another tool"

Key Industry Metrics

ARR / MRR Net Revenue Retention (NRR) CAC Payback Period Logo Churn vs Revenue Churn ACV (Avg Contract Value) Magic Number

Hot Topics to Reference

• Vertical SaaS consolidation
• Usage-based pricing models

Use these insights to speak the buyer's language in interviews.

Tags

Interview Questions 5 —

• Walk me through your discovery process.
• Template question — How do you handle a prospect who goes silent mid-deal?
• Template question — Tell me about your largest closed deal and the sales cycle.
• Template question — How do you build business cases for stakeholders?
• Template question — Describe a deal you lost and what you learned.
• Template question

Research Tread's product, recent news, and key competitors

Practice a 2-minute product demo pitch for a mock discovery call

Research typical OTE splits for this role level and negotiate accordingly

Prepare to discuss your home office setup and self-management discipline

Review the job description and map your experience to each requirement

Role Insights

This Account Executive position at Tread involves managing the full sales cycle from prospecting through close.

SaaS sales roles typically involve consultative selling with longer deal cycles.

This remote-friendly role provides geographic flexibility while maintaining access to a SaaS market.

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