Mgr, Strategic Communications and AI Reputation Intelligence

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Mgr, Strategic Communications and AI Reputation Intelligence

Posted Date: Oct 2, 2026

Requisition Number:

Why Hershey:

At The Hershey Company, our culture is rooted in purpose and inspired by Milton Hershey’s enduring vision that business should create opportunity for others. Through our commitment to corporate philanthropy, we create positive impact by supporting communities, helping children thrive, and operating as a business for good. This includes our deep and long standing partnership with Milton Hershey School, where we invest in education, workforce readiness, and hands on engagement to help students succeed beyond the classroom. Supported by strategic grantmaking, product donations, cross brand collaboration, and strong employee volunteerism, Hershey offers a place to work where making a difference—locally and globally— is part of how we do business every day.

About The Hershey Company

The Hershey Company is an industry-leading snacks company known for making more moments of goodness through its iconic brands. With a strong portfolio across chocolate, confectionery, and salty snacks, Hershey delights consumers every day. Our beloved brands include Hershey’s, Reese’s, KitKat®, Dots Pretzels, Lesser Evil, Jolly Rancher, Twizzlers, Ice Breakers, and more.

At Hershey, we are committed to making a meaningful difference in the communities where we live, work, and do business. This commitment originated with our founder, Milton Hershey, and continues to shape who we are today.

Guided by our employee value proposition, Lead Today. Create Tomorrow, we empower our people to drive impact now while shaping what comes next. Our One Hershey mindset brings teams together across functions, geographies, and businesses, enabling us to operate with speed, collaboration, and shared purpose.

The Hershey Company is proud to be recognized as a top employer in the United States, reflecting our commitment to our people, culture, and purpose.

How will you fit in the big picture?

The Manager, Strategic Communications & AI Reputation Intelligence leads Hershey's enterprise capability for understanding and shaping how artificial intelligence systems represent the company, its brands, and its people. This role establishes and scales the AI Reputation & Communications Center of Excellence, transforming fragmented monitoring and response efforts into a strategic, measurable, and proactive capability.

The role translates signals from large language models, search, social listening, stakeholder research, and competitive intelligence into actionable communications strategies that strengthen reputation, improve narrative accuracy, and increase visibility across AI-driven platforms. Working across Corporate Communications, Brand, Consumer Connections, Legal, Investor Relations, Insights, and Information Services, this leader aligns stakeholders around shared priorities, governance, and measurable business outcomes.

What will you do?

1. Lead AI Reputation Strategy

Develop and execute the vision, roadmap, governance model, and objectives for the AI Reputation & Communications Center of Excellence. Align priorities with enterprise strategy, brand growth goals, reputation priorities, and key business moments.

2. Monitor and Shape AI Narratives

Lead ongoing monitoring and analysis of how AI platforms represent Hershey, its brands, and its people. Identify reputation risks, misinformation, gaps, biases, and emerging opportunities, translating findings into actionable communication strategies.

3. Drive Cross-Functional Alignment

Partner with Corporate Communications, Brand, Legal, Consumer Connections, Investor Relations, Insights, agencies, and other stakeholders to establish shared objectives, messaging frameworks, decision-making processes, and governance standards.

4. Build AI-Ready Communications Infrastructure

Collaborate with digital and technology teams to strengthen structured content, metadata, source-of-truth assets, and discoverability practices that improve AI visibility, citation quality, and content accessibility.

5. Measure Impact and Advance Innovation

Define and track performance metrics including AI share of voice, narrative alignment, sentiment, citation quality, accuracy, and competitive positioning. Evaluate communications technologies and AI tools, guiding investment decisions while building AI literacy through training, coaching, and best practices.

5+ years of experience in communications, reputation management, corporate affairs, public relations, digital communications, or related fields, including experience leading cross-functional initiatives. Experience with AI, LLMs, search analytics, reputation monitoring, social listening, or digital intelligence strongly preferred. Experience managing agencies, vendors, or direct reports is preferred.

Education:
Bachelor's degree in Communications, Journalism, Public Relations, Marketing, Business, or a related field preferred.

Additional Qualifications:

• Strong understanding of generative AI, large language models, and emerging AI-driven search experiences.
• Knowledge of reputation management, narrative development, stakeholder communications, and brand strategy.
• Experience using analytics, insights, and measurement frameworks to drive decision-making.
• Ability to influence and align senior leaders and cross-functional partners without direct authority.
• Familiarity with structured data, SEO, content discoverability, and generative engine optimization practices.
• Strong written, verbal, presentation, and executive communication skills.

Benefits and Perks