Media Supervisor

WHO WE ARE

Crossmedia is the global media independent. We’re committed to doing media and business the right way, guided by the principles of TRUST, REASON and the Pursuit of HAPPINESS. Crossmedia US was founded in NY in 2000 and is one of the largest minority-owned full-service media planning & buying agencies in the nation. We are 500+ Crossmedians worldwide with big ambitions to continue to grow with soul.

We focus on what media agencies should do: create innovative connections between brands and people regardless of channel or budget. And we do it in an honest way. We are and always have been a values-based organization. We earn our clients TRUST by ensuring media transparency in our business model and objectivity in decision-making. We apply REASON & logic to finding solutions to our clients' greatest business challenges. The pursuit of HAPPINESS matters to us. Big time. We invest in each colleagues’ professional & personal wellbeing and growth. It’s why we have countless initiatives, clubs & cultural events dedicated to our people and why we have been the top ranked media agency named to Ad Age’s Best Places to Work for the past seven years in a row.

We have offices in the US, London and Germany. Our client roster includes U.S. Bank, Invesco, Newell Brands, NASCAR, American Cancer Society, Ricola, Herschend Family Entertainment, Zalando, Edible Arrangements, Citizens Bank, and more.

*This is a NY based role

YOUR ROLE

We’re looking for a bright cross-channel Media Supervisor to join our Planning & Business Leadership Team. The job covers target analysis, plan development, client management, program execution & optimization and championing integration and strategy.

The Supervisor manages the day-to-day team by ensuring rigor and business accountability through a strategic plan approach. Additionally, they are a ‘right hand’ to the Associate Director/or Director, working on activating the planning team in all thing's client service related.

Crossmedia’s Supervisors are strong educators, taking opportunities to mentor their team on best practices and guiding most directly through campaign planning, but with an eye to excellence alongside the Investment teams in launch, execution, and reporting. As a natural problem solver, Supervisors exhibit resourcefulness daily, are always ahead of the game, expect client questions, develop timelines, and plan for weeks beyond. This role requires exemplary communication and interpersonal skills

RESPONSIBILITIES

• Develop and ownership of all media strategy elements in partnership with Associate Direcor, leveraging in-depth understanding of cross-channel media planning, media activation, and foundational media principles to tell a cohesive and strategic story
• Collaborates with Investment, Redbox, and Strategy counterparts to ensure actionable audience insights are incorporated into strategic recommendation
• Oversees campaign timelines and ensures that the execution team meets expectations.
• Internal stakeholder for accurate budget tracking and flowchart management
• In depth experience with all internal tools like Vivvix/Pathmatics, YouGov, MRI/Simmons, Infegy, Commspoint, RBOO and NMI; questions data and usage rigorously and can weave together a story based on data and insights
• Coordinates competitive analysis with the Analytics team, dialing up insights and presenting the final product.
• Ensures their team clearly understands activation and in-depth knowledge of tactical media plans, and is accountable for maintaining holistic media plan accuracy
• Serves as the key point of contact for clients related to strategic plan details, timelines, and deliverable expectations.
• Proactively encourages media + creative integration through cross-agency presentations and timelines
• Fully comprehends client business objectives and plays an active role in identifying the role media is meant to play in accomplishing them
• Displays a deep understanding of industry trends, media partners, and platforms.
• Participates in Crossmedia Training to enhance professional growth.
• Mentors Planners and Assistants and is responsible for ongoing feedback to guide team growth.
• Builds esprit de corps through strong team communication.

REQUIREMENTS

• 4+ years of experience in media planning at a media agency
• Strong cross-channel media planning and strategy experience, with an understanding of both online and offline media.
• The ability to translate business objectives, audience insights, and research into thoughtful media recommendations.
• Strong client management skills and the confidence to lead conversations, manage expectations, and build trusted partnerships.
• Experience guiding, mentoring, and developing junior team members.
• Strong analytical skills and the ability to question data, challenge assumptions, and tell a compelling story through insights.
• Excellent organizational and project management skills, with the ability to manage multiple priorities and anticipate what comes next.
• A collaborative, resourceful, and solutions-oriented approach, with strong communication and interpersonal skills.
• An interest in evolving media platforms, industry trends, measurement, and emergingtechnologies, including AI.
• Familiarity with syndicated consumer research surveys (MRI, Simmons, YouGov, etc.)
• Displays a high level of personal dedication and motivation.

CROSSMEDIA BENEFITS

Our principles of Trust, Reason and the Pursuit of Happiness are brought to life through benefits that recognize and support the diversity and physical, emotional, and professional well-being of our people, including:

• Flexibility to work in hybrid manner with in-office and work from home options (depending on role).
• Open/Flexible PTO with US & UK specific policies
• Sponsored healthcare options and agency-wide physical & mental health support
• 401k with company match (USA), and generous Pension (UK)
• Paid sabbatical at significant milestone anniversaries
• Generous paid parental leave policy
• Life milestone recognition & support
• The Pursuit of Happiness Fund devoted to helping Crossmedians find their happy (be it travel, enrichment class, fitness membership or professional development)
• Cell phone/tech reimbursement
• Student Loan payment plan (US)
• Tuition reimbursement
• Learning & Development and training programs
• And burgers – lots and lots of burgers

COMMITMENT TO DIVERSITY AND INCLUSION

Diversity is in our DNA. As a minority-owned company, our commitment to an inclusive environment has long been embedded into agency practices and at every level. Almost one third of senior leadership identifies as a person of color and over half of our executive leadership are women. We have active mentoring & internship programs that create opportunities for underrepresented groups. Internal agency programming is anchored by XMEquity365, a permanent, year-round initiative fostering acknowledgement and support of marginalized communities within five pillars – Excellence, Voices, Education, Giving & Representation.