Media & Sponsorship Business Director

• Serve as the Dedicated Global Brand Media Lead for Expedia Group
• Act as the strategic bridge and trusted advisor between Integrated Marketing and Creative and Global Media and Sponsorship
• Orchestrate the end-to-end brand media and sponsorship narrative across markets
• Set the strategic media and sponsorship approach for Expedia, Hotels.com, or Vrbo
• Lead distribution and communication of internal and external briefs
• Ensure outputs deliver against integrated marketing, business, and financial objectives
• Build alignment with interdependent stakeholders and govern processes
• Lead high-visibility brand and partner projects across internal stakeholders and external agencies
• Champion innovative media strategies, integrated media plans, data-driven learning agendas, and optimization outputs
• Manage strategic approaches, rationale documentation, holistic media plans, and post-campaign reports
• Coordinate responses to briefs with Planning, Agency, and Execution Leads
• Align media, sponsorship, and creative strategies and define asset requirements and timelines
• Own brand-specific media and sponsorship finance decisions and P&L management
• Drive brand business targets and lead Monthly and Quarterly Business Reviews
• Synthesize market-specific reports into global views and provide insights for planning and capital allocation

Requirements

• Bachelor’s Degree in Marketing, Business, Communications, or a related field; or equivalent related professional experience
• 12+ years of experience in client management and strategic media and sponsorship planning
• Experience gained in-house at a global brand and/or in a senior leadership role at a media/creative agency or relevant technology platform
• Forward-looking perspective on AI and its application to integrated marketing, media, and sponsorship workflows
• Proven experience leading complex, multi-market brand media strategies across digital, offline, and sponsorship channels
• Ability to translate media strategies into integrated, executable plans
• Strong financial acumen and experience managing large, complex media budgets and P&Ls
• Track record of financial rigor, transparency, and compliance
• Exceptional communication skills and ability to synthesize complex data and plans into executive-ready insights
• Consultative approach and experience influencing senior stakeholders in matrixed, global organizations
• Demonstrated operational excellence and ability to prioritize multiple complex projects
• Analytical mindset with experience using data, measurement frameworks, and learning agendas
• Proactive problem-solving and ownership

Core Competencies

Demonstrates expertise in strategic media and sponsorship planning, with a strong focus on financial management and data-driven decision-making. Proven ability to lead complex, multi-market brand media strategies while effectively communicating insights to senior stakeholders.

Highest-signal resume keywords

• Strategic Media Planning
• Sponsorship Management
• Financial Acumen
• Client Management
• Data-Driven Insights

ATS Optimization Keywords

Hard Skills

• Integrated Marketing
• Brand Media Strategy
• P&L Management
• Campaign Optimization
• Market Analysis
• Budget Management
• Media Strategy Execution
• Data Measurement Frameworks
• Sponsorship Strategy
• Operational Excellence

Soft Skills

• Exceptional Communication
• Proactive Problem-Solving
• Consultative Approach
• Stakeholder Influence
• Project Prioritization

Certifications & Qualifications

• Bachelor’s Degree in Marketing
• Bachelor’s Degree in Business
• Bachelor’s Degree in Communications

Industry Keywords

• Global Brand
• Integrated Marketing
• Media Agency
• Creative Agency
• Digital Channels
• Offline Channels
• Sponsorship Channels
• AI in Marketing
• Financial Rigor
• Compliance