Media & Digital Strategy Director

• Define the media engagement strategy across awareness, consideration, conversion and advocacy
• Translate brand and business priorities into integrated annual media strategies
• Lead the organization’s transformation toward a digital-first pet parent model
• Strengthen team capabilities across media platforms, insights and effective GEO strategies
• Own allocation and governance of media investment across brands, channels and funnel stages
• Establish principles for prioritization, optimization and ROI
• Lead media agency relationships, scopes of work and performance
• Ensure best-in-class planning, buying, innovation, technology and measurement capabilities
• Establish a robust full-funnel measurement framework
• Translate media performance into actionable insights and improve effectiveness, efficiency and ROI
• Build audience intelligence and segmentation for targeting, personalization and media effectiveness
• Lead Search, SEO/GEO and AI-driven discovery strategies
• Build and develop a high-performing Media team
• Strengthen capabilities across Media, Audience Intelligence, Measurement, Search and AI
• Work closely with Content Operations, Ecommerce, Global Insights and Mars Global Center of Excellence

Requirements

• 15+ years of progressive experience in Media and Digital Marketing, ideally within consumer products or DTC organizations
• Deep expertise in full-funnel media strategy and planning
• Strong knowledge across Brand Media, Retail Media, Search, Social, Video/CTV, Programmatic and emerging digital channels
• Strong digital-first orientation, with demonstrated ability to evolve media strategies and capabilities in response to changing consumer behaviors, technology, GEO and new forms of digital discovery
• Proven experience managing media investments, including budget allocation, governance and optimization across brands, channels and audiences to maximize effectiveness and ROI
• Strong understanding of audience intelligence, data and measurement
• Experience leveraging insights, segmentation and performance analytics to improve targeting, personalization and media effectiveness
• Proven agency and partner leadership experience
• Proven people leadership experience, with a track record of building, developing and inspiring high-performing teams
• Ability to work a hybrid schedule with 3 days in-person

Core Competencies

Demonstrates deep expertise in full-funnel media strategy and planning, with a strong digital-first orientation and proven experience in managing media investments to maximize effectiveness and ROI. Capable of building and leading high-performing teams while leveraging audience intelligence and performance analytics for targeted media effectiveness.

Highest-signal resume keywords

• Full-Funnel Media Strategy
• Media Investment Management
• Audience Intelligence
• Digital Marketing Leadership
• Performance Analytics

Hard Skills

• Media Strategy
• Digital Marketing
• Search
• SEO
• Programmatic Advertising
• Video/CTV
• Social Media
• Budget Allocation
• Optimization
• Measurement Framework

Soft Skills

• Team Leadership
• Collaboration
• Communication
• Strategic Thinking
• Problem Solving

Industry Keywords

• Consumer Products
• DTC Organizations
• Media Agency Relationships
• GEO Strategies
• Digital Discovery

Tools & Technologies

• Media Platforms
• Performance Measurement Tools
• Audience Segmentation Tools
• Digital Analytics Tools
• Content Management Systems