Citizens is transforming how we use data to power personalized customer communications at scale. The Martech Platform Data Lead defines data requirements and orchestrates governance across Marketing, Technology, Data & Analytics, and Customer Experience to enable activation across channels.
You will drive data architecture, segmentation, identity resolution, and platform integrations with enterprise partners, balancing compliance, scalability, and business value realization.
#J-18808-LjbffrMartech Data Lead: Personalization & Governance in westwood at Unknown Company
This position is listed as full time and onsite.