Marketing Transformation Lead

Owning the marketing stack and funnel, the full-time Marketing Transformation Lead will manage end-to-end marketing processes, drive experimentation, and optimize website performance while collaborating across teams in a hybrid work environment. Key responsibilities Serve as the end-to-end owner of the marketing process, ensuring efficient data flow from ad platforms to CRM Run an always-on website experimentation program, developing and scaling tests tied to lead quality and registrations Manage relationships with paid media, SEO, and marketing agencies, holding them accountable for performance and cost-per-registration goals Required qualifications Bachelor's degree in Marketing, Business, IS, or related field (or equivalent) 5+ years of experience in digital, growth, or performance marketing, or marketing operations Hands-on experience with ad-to-CRM data pipelines, including tagging and conversion tracking Proven track record in running website testing programs Experience managing paid media agencies with budget accountability