Marketing Strategy Manager

To support a growing marketing team, the full-time Marketing Strategy Manager will own the technical and analytical foundation for pipeline generation, manage marketing campaigns and analytics, and collaborate closely with cross-functional teams in a remote environment. Key responsibilities Implement and maintain tracking systems for marketing campaigns, including UTM parameters and lead source attribution Lead the design and execution of marketing automation workflows and build marketing dashboards for performance metrics Develop data governance frameworks and ensure compliance with data privacy regulations while managing data segmentation strategies Required qualifications 7+ years of experience in marketing strategy and operations or a similar role Proficiency in SQL and experience with data manipulation Advanced expertise in marketing automation tools and web analytics (e.g., Google Analytics, Adobe Analytics) Strong understanding of marketing metrics, reporting, and campaign attribution Knowledge of data privacy regulations and compliance requirements