Marketing Specialist

Marketing SpecialistLocation: Hybrid (Wixom, MI)About Metrologic DcsMetrologic Dcs, part of the Sandvik Group, is a recognized global leader in 3d industrial metrology and quality intelligence.We design innovative software solutions and services that enable manufacturers to master inspection and manufacturing challenges and accelerate their digital transformation.Our solutions help customers improve product quality, increase efficiency, and drive productivity across global production environments, while reducing quality-related costs and enhancing overall performance.Job PurposeAs part of the global marketing team, you will report to the Marketing And Communications Director. Your role will be to actively participate in the international marketing and communications roadmap. You will also be the primary operational point of contact for the US team, ensuring the successful implementation of marketing and communications activities in the region.Main ResponsibilitiesBe the primary operational point of contact between local sales teams and global marketing communicationsSupport sales and regional events such as webinars and trade showsSupport global and local marketing content creationSupport global lead generation strategyProvide feedback to headquarters on local customer behavior and market trendsParticipate in global reporting on marketing performanceKey ResponsibilitiesRegional (Usa)Sales Enablement: Ensure access to and deployment of sales enablement toolsEvents: Coordinate event organization including trade shows and webinarsMedia Planning: Support development and execution of media and press plans for the USCustomer Testimonials: Identify, create, and write US customer case studies and success storiesSocial Media: Support development of region-specific contentReporting & Performance Monitoring: Track and analyze marketing performance in the regionCross-FunctionalHelp coordinate worldwide events such as trade showsContribute to global marketing and communications materials including web banners, social media content, articles, and live event contentParticipate in the global marketing and communications roadmapAct as a primary reviewer for US English content quality and messagingSupport global lead generation efforts by engaging US sales teams and ensuring proper use of tools (including webinar coaching and enablement)What Success Looks LikeLocal sales teams are equipped with the right tools and supportGlobal product launches, messaging, and brand guidelines are successfully deployed in the regionCampaigns, events, and digital programs are executed and reported on timeMarketing impact in the US region is clearly tracked and measuredCore SkillsExperience in B2B field marketing and sales enablementStrong alignment and collaboration with sales teamsHands-on experience with campaign execution, webinars, and trade showsStrong US English writing and editing capabilitiesAbility to adapt global messaging to US market needs and expectationsCross-Functional SkillsStrong coordination between local sales teams and global marketingClear communication and stakeholder management in a matrix organizationAbility to manage budgets and execute against defined action plansAbility to operate both locally and within an international teamBalance supporting sales needs while promoting the global marketing strategyPersonal TraitsExecution-driven, autonomous, and reliableBusiness-minded with the ability to prioritize based on impactCurious and interested in company and market challengesRequired Competencies & ToolsStrong verbal communication skills to support sales teams in delivering webinarsStrong written communication for websites, social media, and press contentProject management tools (Excel, Microsoft Teams, Google Workspace / Microsoft 365)Social media scheduling tools (such as Agorapulse or similar)LinkedIn and YouTube content managementCMS platforms such as WordPressBasic graphic design tools such as CanvaExperienceMinimum of 3 years of experience within an international marketing teamExperience in B2B field marketing and sales enablement preferredEducationBachelor's degree in Marketing or related fieldTravelOccasional travel to headquarters in France (approximately once per year)Occasional travel within the US for trade shows and events (4 to 5 times per year)