Marketing Specialist

Role Overview:

The Marketing Specialist supports the marketing team across the US and UK for a fast-growing CPG company. The role owns key operational processes: budget tracking, consumer relations, ratings and reviews, self-serve research, e-commerce item set-up, export support and influencer sampling. It keeps these running smoothly so the brand team can focus on growth.

Company details will be provided to candidates who are selected to proceed beyond the initial application review.

Reports to: Chief Growth Officer 

Location:

Fully remote. Requires dedicated office space and childcare (if applicable). Preference will be given to candidates located in Cincinnati, Chicago, or Minneapolis.

Key Responsibilities:

Global Budget Process Owner

• Track marketing spend across brands and markets
• Complete the monthly budget reconciliation and flag variances

Consumer Relations Owner

• Manage consumer relations suppliers and drive continual improvement of the process
• Flag product issues raised by consumers to the relevant teams
• Ensure smooth integration with adverse event reporting, working with the Quality Manager
• Integrate new brands into consumer relations processes
• Own and manage day-to-day consumer appeasement solutions
• Track performance against KPIs and report results

Ratings & Reviews

• Answer consumer comments and complaints on retail and e-commerce sites
• Track ratings and reviews monthly against KPIs and flag significant changes
• Develop recommendations to improve ratings where needed
• Own and manage day-to-day work with supplier; explore alternatives when warranted
• Lead review start-up for new items at launch

Self-Serve Research Owner

• Manage self-serve research tools and run studies for the brand team

E-commerce Item Set-Up & Maintenance

• Set up new items on retailer e-commerce sites (excludes Amazon) and keep existing listings accurate and up-to-date
• Owns relationship with Syndigo and NIQ
• Run a monthly audit of key retailer sites to check listing content, images and pricing

Export Support

• Maintain and update the export toolkit

Influencer / Experiential 

• Create influencer and PR sample kits and manage their shipping
• Own event execution (e.g., SKillsUSA)

Brand Websites / Company Websites

• Own accuracy, updates, hosting and maintenance

In-store 

• Own the development and maintenance of the display catalog
• Own in-store artwork execution as needed

This list is not exhaustive and may be modified as business needs change.

What Success Looks Like:

• Global Budget Process - Accurate accounting with spend matching invoices and POs; monthly reconciliation completed on time; variances flagged early; accruals documented appropriately
• Consumer Relations - Consumer contacts answered within target response time; KPIs met or improving; new brands integrated on schedule; process improvements implemented
• Ratings & Reviews - Comments and complaints answered promptly and on-brand; star ratings and review counts tracking to KPIs; new items reach review targets soon after launch
• Self-Serve Research - Studies delivered on time and on budget; findings clear and actionable for the brand team
• E-commerce Item Set-Up & Maintenance - New items live by launch date; listings accurate and complete, with content, images and pricing current
• Export Support - Toolkit current and accurate; export partners have what they need without delays
• Influencer / Experiential - Kits assembled correctly and shipped on time; shipments tracked and confirmed received; Event execution on time and on budget; excellent supplier and attendee feedback; recap of results, learning and indicated actions
• Websites - Websites up-to-date and operational; track and report site visits monthly
• In-store - Display catalog delivered on time with positive feedback from sales and marketing leadership; Artwork delivered on time and on budget

Qualifications

• Bachelor's Degree
• Experience working for a CPG company
• Experience managing a budget as part of your job
• Experience supporting a Marketing Team
• Experience managing outside vendors