Marketing Specialist, Miami, FLMarketing Specialist strategy and plan:- Develop marketing research (market studies, competitor analysis, design of new solutions, etc.) in order to know the market trends. - Contribute to the identification of customer benefits with the internal sales team in order to optimize the sales process. - Track and analyze KPIs to measure and evaluate the effectiveness of various marketing programs and ROI. - Work closely with the sales team to design and coordinate the development and launch of effective marketing programs and campaigns in line with business objectives. - Define and optimize various strategies to generate demand, convert visits into leads.Plan execution and follow-up:- Support the sales force and design, write and produce marketing content or campaigns (digital and traditional) to support lead generation. - Creation and modification of website pages.
- Marketing of new company solutions, products and services. - Leverage marketing automation and newsletter to encourage prospects and customers to generate new leads to our sales team. - Manage and optimize Web (AdWords), LinkedIn, Email and other campaigns. - Nurture leads related to customer topics of interest. - Develop social media for a Facebook and Instagram community. - Coordinate the launch of new services, new solutions and various events in order to meet business objectives.Qualifications:- Bachelor's degree in communications or marketing or and/or other related field and/or equivalent work/education experience.
- 3 years of experience in interactive marketing and web content management. - Knowledge of Photoshop, Illustrator or InDesign (or similar). - Knowledge of WordPress (an asset). - Knowledge of Google Analytics and Google AdWords. - Knowledge of SEO principles. - Experience in social media management (LinkedIn, Facebook, etc.).
- Flawless spelling and syntax. - Organizational skills, creativity and autonomy. - Dynamism and good interpersonal skills. - Good ability to work in a team. - Bilingual, oral and written.Benefits include medical insurance, retirement plan, PTO, etc. Salary: 80K+ DOE.
Marketing Specialist in miami at Unknown Company
This position is listed as full time and onsite.