Marketing Specialist - Email III

Email Marketing SpecialistThe Email Marketing Specialist works within the Marketing team to build email campaigns and associated landing pages. This role includes coding responsive HTML emails, building template-based emails, and using Marketing Cloud's proprietary scripting language, automation, and database tools to ensure that emails are dynamic, efficiently coded, and render correctly across a wide variety of email and mobile clients. In addition, the Email Marketing Specialist is responsible for conducting preliminary testing for functional and rendering quality, and preparing program assets for deployment.Responsibilities include:Collaborate with members of the Digital Communications Team to manage, create, and deploy campaigns by executing tasks related to audience segmentation, email scheduling and email sendingCreate HTML paste emails using HTML and inline CSSPrepare Photoshop files as required, slicing/resizing imagesBuild emails/templates using Marketing Cloud template functionalityLeverage the Marketing Cloud tools and scripting language (ampScript) to update content and enable subscriber personalizationCommunicate with internal stakeholders related to email revisions and other production topicsSchedule deployments in the Salesforce Marketing Cloud application and providing completion communications to the clientRequirements include:BA/BS in Web Design and Development, Computer Science, Information Technology, Communications or related field; or equivalent experience with demonstrated proficiency4-6 years experience in front-end web development with strong knowledge of hand-coding HTML and CSSWorking knowledge of responsive email coding techniques and best practices is a mustExperience working with SQL and relational databasesStrong knowledge of Adobe Photoshop and Microsoft OfficeExperience testing and troubleshooting in multiple browsers or email clients with a strong sense of web design and user experience fundamentalsKnowledge of email compliant HTML and email marketing platformsExcellent written and verbal communication skills, client-facing consulting skills, analytical and problem solving skills, and a strong attention to detailAbility to work effectively within a team in a fast paced, entrepreneurial environmentAbility to organize and prioritize multiple projects and deadlines with minimal oversightExperience with JavaScript, JQuery, PHP, ASP, Object Oriented Programming, and SQL Server is a plusExperience with reporting and analysis of email metrics a plus