Marketing Specialist 3 4P/173

Marketing Specialist 3Location- Atlanta Contract- 3 YearMarketing Specialist is responsible for growing the mover/real estate channel by increasing program participation and generating new customer acquisitions through referrals. This role involves sales leadership, marketing support, program management, and the development of strategic partnerships within the real estate industry.Key ResponsibilitiesProgram Growth & StrategyRecommend and implement approved strategies to increase program participants and referrals.Lead program sales and support efforts, including direct outreach to brokers, offices, and real estate agents.Initiate and deliver face-to-face presentations to introduce the program and its benefits to key influencers in the real estate industry.Partner Engagement & OnboardingConduct onboarding through orientations, CE classes, team meetings, and training sessions.Manage monthly call campaigns to nurture and grow partner engagement.Marketing & CommunicationsSupport marketing initiatives from concept to distribution for print and digital campaigns.Create and manage materials such as program kits, emails, direct mail, videos, and presentations.Collaborate with marketing agencies and vendors to ensure messaging aligns with brand standards and promotes program awareness.Program Administration & EnhancementOversee web-based administration of the referral/rewards program, including onboarding, inquiries, and reward fulfillment.Recommend and coordinate improvements for user experience and referral data capture on customer-facing landing pages.Program Execution & PerformanceManage daily program operations to drive engagement and customer acquisition.Track, analyze, and report KPIs to ensure the program meets its goals.Recommend solutions to optimize performance and increase growth.QualificationsRequiredBachelor's Degree or 7 years of progressive experience in sales and program managementMinimum 5 years of experience in program management or account managementStrong verbal communication and customer service skillsAbility to manage complex, multi-channel campaigns to deadlines and on budgetMust be able to travel (~30%) with a personal vehiclePreferredBackground in utility or real estate industriesExperience with: referral, affinity, or loyalty programs; channel or program development in retail or deregulated markets; affiliate marketing, digital/mobile marketing; social media engagement and building online communitiesWorking Conditions & Physical RequirementsOffice environment with local travel (~30%)Ability to stand during presentations and manage transport/set-up of materials (banners, giveaways, etc.) for events and tradeshows