Marketing Segment Manager

To drive revenue growth through targeted campaigns, the full-time remote Go-To-Market Manager will own the execution of multi-channel marketing strategies, collaborate with sales and product teams, and analyze performance metrics to optimize future efforts. Key responsibilities Own campaign strategy and execution, managing end-to-end multi-channel campaigns targeting specific account segments Act as a strategic operator for new product launches, crafting go-to-market narratives and execution plans Develop client-facing content and messaging that resonates with target personas and drives engagement Required qualifications Bachelor's degree and 5+ years of experience in B2B demand generation, campaign management, or a Go-To-Market role Hands-on experience with marketing automation tools such as Marketo and CRM platforms like Salesforce Experience in healthcare SaaS or a similarly complex B2B environment Ability to translate data insights into actionable campaign strategies Proven track record of managing campaigns from inception to revenue generation