Responsibilities
- Support overall brand management for the Nongshim brand portfolio, including brand identity development and strategic communication direction.
- Assist in new product development (NPD) and manage the product launch process from planning through commercialization (CR, commercialization documents, pricing approval, DR).
- Manage Product Lifecycle Management (PLM) activities, including SKU code management, product specification maintenance, and periodic SKU discontinuation processes.
- Conduct market research and consumer insight analysis to interpret consumer trends and competitive market dynamics.
- Perform data analysis on sales, profitability, and financial performance using Excel and internal systems (BW, SAP, Circana/Tableau).
- Support development and review of annual, long-term, and short-term marketing plans to drive brand growth.
- Coordinate cross-functional communication with sales, SCM, and design teams for new product launches and follow-up.
- Assist with brand marketing activity documentation and history management by brand.
- Prepare logical, structured reports and presentations for business strategy and performance reviews.
- Support team publications and materials, including the LA weekly newsletter and product catalog management.
- Other special projects as assigned
Location: Rancho Cucamonga, CA
Qualifications And Skills
- 0-3 years of relevant experience
- A Bachelor's Degree in Marketing, Business Administration, or related field Preferred
- Comprehensive understanding of branding and marketing principles
- Proficiency in Microsoft Excel for data-driven financial and sales analysis (demonstrated through major, certification, or experience)
- Strong market and consumer insight; ability to interpret consumer trends and competitive dynamics
- Composed yet proactive communication skills
- Authorized to work lawfully in the United States
- Bilingual (Fluency in English is required and Korean is preferred)
Employee Benefits
- 100% coverage for Medical, Dental, Vision, and Life Insurance (Fully paid by company)
- 401K Matching up to 4%
- Cellphone Allowances
- Mileage reimbursement
- Employee Discounts
- 10 Paid Vacation
- 5 Paid Sick Days
- 11 Paid Holidays
- Paid Bereavement Leave
- Employee development program
- On-Job Training Program
- Career-Path
- Lunch Catering for employees
- Various Team building programs
- Health Wellness
Job Type: Full-time (non-exempt)
Starting Salary Range: Starting $59,000 to $65,000 per year based on experience (Negotiable depending on experience, excluding bonus and other earnings)
Schedule
- 8 hour shift
Education
- Bachelor's (Preferred)
Ability To Relocate
- Rancho Cucamonga, CA 91730: Relocate before starting work (Required)