Working remotely in a full-time capacity, the Marketing Operations and Analytics Program Manager will own the analysis that informs marketing program strategies, measure performance, and optimize workflows to drive growth. Key responsibilities Build, launch, and measure marketing campaigns across automation and CRM systems, ensuring effective tracking and reporting Develop and maintain measurement plans with benchmarks and goals for marketing programs and campaigns Monitor marketing performance and attribution, providing insights and recommendations for continuous optimization across the funnel Required qualifications 5+ years of B2B tech marketing experience with advanced knowledge of Hubspot, Google Analytics, and Salesforce Strong analytical skills with experience in web analytics, CRM tools, SQL, and Google Sheets/Excel Proven experience leveraging AI tools and machine learning for workflow automation and lead optimization Understanding of lead scoring, nurturing, segmentation, and customer management practices Experience with marketing automation platforms and managing data infrastructure for accurate reporting