- Today's attribution and reporting can't show how MQLs move to closed revenue; you'll build that.
- You'll design cohort-based reporting, attribution models, and AI-powered analytics the board relies on.
- You'll administer Pardot and Salesforce end-to-end and be the go-to person for pipeline insights.
What you'll do:
- Build and maintain dashboards for funnel performance, pipeline coverage, and channel ROI.
- Build attribution infrastructure (UTM frameworks, Salesforce Campaign Influence) and push it toward AI.
- Use Claude to produce messaging and campaign assets at scale, and document all workflows.
What you'll bring:
- 5 years in marketing ops or RevOps at a B2B SaaS company.
- Hands-on Pardot and Salesforce experience, including Campaign Influence.
- Proven ability to build multi-touch attribution models and use SQL for ad hoc analysis.
Preservica
Preservica is a global leader in Active Digital Preservation, trusted by organizations to preserve digital records for decades. They serve national archives, government agencies, universities, and global enterprises, and value staff as the heart of their business.
#J-18808-LjbffrMarketing Operations Manager (Fully Remote) in workfromhome at Unknown Company
This position is listed as full time and onsite.