The ideal candidate will be responsible for leading an effective marketing strategy to propel company growth. You will work cross-functionally to understand marketing needs, act as a company brand ambassador to external sources, and drive revenue growth through successful marketing campaigns.
About the job
Machines tell you when they're about to fail. Most companies aren't listening. Acoem builds the technology that hears it — and we're looking for a marketing leader to make sure the industries that need us know we exist.
As Director of Marketing for North America, you'll own our regional brand vision and growth strategy. You'll lead a talented in-house team, contribute to the creative direction of everything we put into the market, and build the digital engine that turns interest into revenue across the US. It's a role with genuine scope: strategy, brand, creative, digital, and demand — reporting to the Managing Director of Acoem USA and working alongside our global international marketing team (headquarters in France).
What you'll do
- Set the strategy. Build and execute the marketing plan for North America, aligned to regional revenue goals and global Acoem objectives.
- Own the brand. Guard and evolve our visual identity and voice, set direction for major campaigns, and act as the final approval layer on work that matters.
- Build the digital engine. Lead demand generation across search, paid media, email, webinars, and content — with marketing automation in HubSpot and Salesforce connecting it to sales.
- Make us visible in the new search landscape. Our buyers increasingly start their research inside AI assistants rather than a search results page. You'll own how Acoem shows up there, alongside traditional SEO and website performance.
- Launch products.
- Serve as marketing lead for new product introductions in our global Reliability division, from positioning through go-to-market and sales enablement.
- Lead the team. Manage, coach, and set priorities for our marketing professionals, and direct our agency and vendor partners.
- Own events and budget. Direct national trade show strategy and manage a regional marketing budget.
What you'll bring
- 7+ years in B2B marketing leadership, ideally in industrial technology, machinery reliability, engineering, or manufacturing
- A track record in marketing strategy, campaign development, and creative direction — you can point to work you're proud of and explain why it worked
- Hands-on digital depth: SEO, Google Ads, Google Analytics, WordPress, HubSpot, Salesforce
- Real curiosity about where marketing is heading — AI search visibility, automation, AI-assisted content operations — and evidence you're already experimenting
- Strong people leadership and the ability to get the best from external agencies
- Excellent written and verbal communication, and the judgment to translate marketing strategy for sales, operations, and executive stakeholders
- Bachelor's degree in Marketing, Communications, Business Administration, or a related field
Nice to have
- Experience in a matrix or multinational organization. Distributor or channel marketing. Technical products with long sales cycles and a strong service component.
This position is located in our corporate office in Richmond VA.
Marketing Manager in Richmond at Acoem USA
This position is listed as full time and onsite. It was posted yesterday.