Marketing Manager

Job Description

Job Description

Description:

The Marketing Manager leads the day-to-day work and continued development of Kalsee's Marketing department. This is a working manager role that combines strategic leadership with hands-on execution. The Marketing Manager translates organizational goals into focused marketing strategies and campaigns, equips Marketing Specialists to do their best work, and maintains a high standard for brand quality, accuracy, member readiness, and measurable results.

• Develop and maintain the department's annual marketing strategy and campaign plan in alignment with Kalsee's mission, strategic priorities, growth goals, and member needs.
• Lead the department's day-to-day operations while contributing directly to campaign planning, content development, digital advertising, proofing, problem-solving, and other priority work.
• Create, manage, reconcile, and effectively allocate the annual marketing budget; monitor spending and recommend adjustments based on priorities and performance.
• Direct integrated campaigns across email, text, website, paid digital advertising, social media, direct mail, in-branch channels, events, and traditional media.
• Establish clear campaign objectives, audiences, offers, messaging, timelines, responsibilities, and success measures; oversee execution from planning through post-campaign review.
• Oversee all key department functions, including brand management, content, creative services, digital marketing, social media, marketing automation, website content, public relations, sponsorship support, branch materials, and promotional inventory.
• Manage Google Ads and other paid media strategies, including campaign structure, targeting, creative direction, budget pacing, optimization, and performance reporting.
• Own the marketing automation strategy and oversee system administration, audience segmentation,member journeys, data quality, testing, scheduling, and continuous improvement.
• Develop social media strategy, content priorities, channel standards, paid support, community management expectations, and performance goals.
• Protect and strengthen the Kalsee brand by maintaining brand standards and ensuring communication consistently reflects Kalsee's mission, voice, visual identity, and member experience.
• Review and proof member-facing content for accuracy, clarity, consistency, accessibility, compliance readiness, and overall quality before publication or distribution.
• Build practical measurement plans and dashboards; analyze campaign, channel, website, and member data; report results and translate findings into recommendations for future work.
• Manage marketing vendors, agencies, media partners, and platforms, including communication, scopes of work, deliverables, budgets, performance, contracts, and issue resolution.
• Coach, develop, and support Marketing Specialist(s) through clear priorities, regular feedback, goal setting, workload planning, skill development, and accountability for results.
• Create effective workflows, standards, calendars, documentation, and quality controls that help the department work efficiently, meet deadlines, and respond to changing priorities.
• Partner with leaders and internal stakeholders to understand business needs, provide strategic marketing counsel, and coordinate work across departments.
• Collaborate with Compliance and other subject matter experts to support accurate, compliant marketing communications and required disclosures.
• Monitor credit union, financial services, consumer, marketing, technology, and competitive trends; identify opportunities to strengthen Kalsee's relevance and results.
• Review all activities for compliance with