Marketing Manager, K-12

To support a dynamic marketing team, the remote Marketing Manager, K-12 will develop compelling market-facing stories and campaigns while collaborating with leadership and cross-functional teams to enhance product positioning and go-to-market strategies. Key responsibilities Develop and execute marketing strategies and campaigns for K-12 products, focusing on positioning and messaging Create and manage content for product launches, sales enablement, and integrated marketing initiatives Collaborate with Product, Sales, and Customer Success teams to align marketing efforts with business objectives Required qualifications 5+ years of K-12 marketing experience with a focus on content development and product marketing Proven experience in positioning, messaging, and go-to-market planning for educational products Strong writing, editing, and storytelling skills, supported by a diverse portfolio Familiarity with marketing platforms such as HubSpot for campaign management and measurement Excellent project management skills with the ability to leverage data and insights for decision-making