Company Description VP Music Group Inc. is a US-based record company that owns and distributes music through four labels: VP Records, Greensleeves Records, Dub Rockers, and 17 North Parade, along with its distribution branch VPAL. Originating from the historic Randy’s Records shop in Kingston, Jamaica, the company has grown into a global presence with offices in New York City, Miami, Kingston, London, Tokyo, Rio de Janeiro, and Johannesburg. VP Records has become one of the largest independent labels for reggae, dancehall, soca, afrobeats, and related genres, achieving worldwide success with artists such as Sean Paul and Elephant Man. Through strategic acquisitions, including Greensleeves Records and its extensive catalog, VP Music Group is recognized as the largest reggae label and publisher in the world. The company has earned multiple Billboard awards and continues to be led by the Chin family, maintaining a strong legacy in Caribbean-derived music.
Role Description The Marketing Manager is a full-time, on-site role based in Jamaica, NY. This role is responsible for developing and executing marketing strategies and campaigns that promote VP Music Group’s artists, labels, and releases across digital, social, and traditional channels. Day-to-day tasks include planning release campaigns, coordinating with A&R, sales, and distribution teams, managing content calendars, overseeing social media initiatives, and tracking campaign performance and ROI. The Marketing Manager will collaborate with internal stakeholders and external partners, including media outlets, promotional agencies, and influencers, to drive audience growth and brand visibility. The role also involves analyzing market trends, audience data, and competitive activity to inform marketing decisions and optimize campaigns.
Qualifications
Role Description The Marketing Manager is a full-time, on-site role based in Jamaica, NY. This role is responsible for developing and executing marketing strategies and campaigns that promote VP Music Group’s artists, labels, and releases across digital, social, and traditional channels. Day-to-day tasks include planning release campaigns, coordinating with A&R, sales, and distribution teams, managing content calendars, overseeing social media initiatives, and tracking campaign performance and ROI. The Marketing Manager will collaborate with internal stakeholders and external partners, including media outlets, promotional agencies, and influencers, to drive audience growth and brand visibility. The role also involves analyzing market trends, audience data, and competitive activity to inform marketing decisions and optimize campaigns.
Qualifications
- Strong marketing strategy and campaign management skills, including experience in music, entertainment, or related industries.
- Proficiency in digital marketing, social media marketing, and content marketing, with the ability to manage multi-channel campaigns.
- Experience in brand management and audience development, including working with artists and labels to build long-term visibility.
- Solid analytical skills for tracking metrics, interpreting data, and using insights to improve marketing performance.
- Excellent written and verbal communication skills, with the ability to craft compelling marketing messages and collaborate across teams.
- Proven ability to manage multiple projects, meet deadlines, and work effectively in a fast-paced, on-site environment.
- Familiarity with reggae, dancehall, soca, afrobeats, or other Caribbean and global genres is highly beneficial.
- Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent relevant experience.
Marketing Manager in Jamaica at VP MUSIC GROUP INC
This position is listed as full time and onsite. It was posted 6 days ago.