To enhance customer engagement and retention, the remote Marketing Manager II will develop and execute advanced lifecycle marketing campaigns for the QuickBooks Ecosystem, utilizing customer data and marketing automation tools. Key responsibilities Collaborate with cross-functional teams to evaluate business problems and strategies for various customer segments Design and implement lifecycle strategies across multiple channels, employing segmentation techniques and data-driven insights Drive customer retention and conversion strategies, including platform adoption and gamification practices Required qualifications Experience in a similar marketing role or significant knowledge and abilities related to lifecycle marketing Relevant education or training in marketing or a related field is preferred Proficiency in using marketing automation tools and data analytics Strong understanding of customer engagement strategies and lifecycle management Ability to manage detailed project schedules and campaign development processes