Marketing Manager, CRM Operations

Experienced marketers will find a full-time remote opportunity as a Marketing Manager, CRM Operations, responsible for leading lifecycle program execution, developing advanced CRM solutions, and building complex campaigns to drive product adoption and engagement. Key responsibilities Lead the strategy for lifecycle program execution across email, push, and in-app channels to enhance client engagement and retention Develop and execute complex CRM campaigns that guide clients to relevant products within the Kraken ecosystem Conduct data analysis to optimize campaign performance and manage operational plans effectively Required qualifications 5+ years of experience in leading complex lifecycle/CRM programs from strategy to execution Extensive experience in building and executing CRM campaigns with multiple stakeholders Proficiency with campaign-building tools such as Braze Strong analytical skills using tools like Tableau, Looker, HEX, or Big Query In-depth knowledge of marketing automation/CRM systems and customer segmentation strategies