Marketing Manager

City Winery brings together live music, wine, food, hospitality, and culture to create a uniquely

immersive guest experience. Since 2008, we have built a national brand centered around

intimate live performances, chef-driven dining, award-winning wines, private events, and

memorable experiences that foster community and connection.

Our Boston location serves a sophisticated and culturally engaged audience and offers

tremendous opportunity to deepen City Winery’s presence throughout Greater Boston’s music,

culinary, hospitality, tourism, corporate, and cultural communities.

Position Overview

City Winery is seeking a creative, highly organized, and results-driven Marketing Manager to

lead local marketing for City Winery Boston.

This is a hands-on role responsible for driving awareness, audience growth, customer

engagement, and revenue across our core business pillars: Live Entertainment, Food &

Beverage, Wine, Membership, and Private Events.

The ideal candidate combines strategic thinking with strong execution, understands the Boston

market, knows how to build audiences and relationships, and uses data to continually improve

performance.

Key Responsibilities

• Develop and execute integrated local marketing plans that drive ticket sales, restaurant

traffic, wine and membership engagement, private event leads, and overall brand

• Build 360-degree campaigns across email, social media, digital advertising,
• partnerships, PR, radio, print, grassroots promotion, and in-venue marketing.
• Maintain the local marketing calendar and identify opportunities to cross-promote City
• Winery’s entertainment, dining, wine, membership, and private event experiences.
• Monitor performance and adjust marketing activity based on ticket sales, customer
• behavior, campaign results, and business priorities.

Entertainment & Audience Development

• Develop targeted campaigns for concerts and ticketed programming in partnership with
• Programming and the national Marketing team.
• Identify artist-specific audiences, affinity groups, cultural organizations, media partners,
• and communities that can help expand reach and drive ticket sales.
• Maintain strong visibility for City Winery programming across relevant local media, event
• calendars, tourism organizations, and community partners.

Digital, Email & Social

• Partner with the Digital Marketing team on targeted email campaigns, audience
• segmentation, database growth, customer acquisition, and retention.
• Manage Boston’s local social presence and develop compelling, locally relevant content
• across key platforms.
• Capture and coordinate photo and video content showcasing artists, concerts, wine,
• food, special events, and the overall City Winery experience.
• Use performance data and customer insights to continually improve digital marketing

Partnerships, PR & Community Engagement

• Build relationships with Boston-area businesses, cultural organizations, universities,
• hotels and concierges, tourism partners, media, influencers, creators, and community
• organizations.
• Develop strategic partnerships and promotional opportunities that introduce City Winery
• to new audiences and generate measurable business value.
• Work with City Winery’s PR resources to identify compelling local stories, media
• opportunities, and partnerships around artists, events, wine, food, and hospitality.
• Identify opportunities for City Winery to participate in relevant Boston-area events,
• festivals, cultural initiatives, and community programs.

Hospitality, Wine & Private Events

• Develop marketing initiatives that position City Winery as more than a concert venue and
• showcase the full breadth of our hospitality experience.
• Partner with Food & Beverage, Wine, Membership, and Private Events teams to
• promote dining, culinary programming, tastings, wine experiences, memberships,
• corporate events, weddings, and celebrations.
• Ensure Boston’s website content, listings, promotional materials, and customer-facing
• marketing are current, compelling, and consistent with the City Winery brand.
• Work closely with the General Manager, Programming, Digital Marketing, Creative
• Services, Private Events, Food & Beverage, Box Office, and Operations to align around
• priorities and business objectives.
• Stay current on Boston’s entertainment, hospitality, restaurant, tourism, and cultural
• landscape and identify emerging audiences, partnerships, and competitive opportunities.
• Serve as an enthusiastic ambassador for City Winery within the Boston community.

Qualifications

• 3–5+ years of marketing experience, ideally within live entertainment, hospitality,
• restaurants, cultural organizations, lifestyle brands, or experiential businesses.
• Strong knowledge of the Greater Boston market and its music, cultural, hospitality,
• media, tourism, and community landscape.
• Demonstrated experience developing and executing integrated, multi-channel marketing
• campaigns.
• Strong understanding of digital marketing, email, social media, audience segmentation,
• paid media, and campaign analytics.
• Ability to interpret ticket sales, customer behavior, and marketing performance data and
• translate insights into action.
• Experience developing partnerships and relationships with businesses, community
• organizations, media, influencers, and other external stakeholders.
• Strong writing, communication, relationship-building, and organizational skills.
• Comfortable balancing strategic planning with hands‑on execution in a fast‑paced
• Ability to manage multiple campaigns and priorities simultaneously.
• Ability to work occasional nights and weekends around concerts, events, and business
• needs.
• Entrepreneurial, collaborative, curious, and genuinely enthusiastic about live music,
• hospitality, food, wine, and creating memorable guest experiences.
• Bachelor’s degree in Marketing, Communications, Business, or a related field preferred.

What We Offer

• Competitive salary and comprehensive benefits.
• Opportunities for professional growth and career advancement within a national
• organization.
• A creative, collaborative environment where ideas and initiative are valued.
• Employee discounts and perks across City Winery locations.
• The opportunity to help shape City Winery’s growth and presence within the Greater

Reports to: Regional Marketing Director and Boston General Manager

If you’re a commercially minded marketer who understands Boston, loves building audiences

and relationships, and is energized by the intersection of music, wine, food, hospitality, and