Position Overview
The role is a rare opportunity for an experienced marketer to build and lead the "Immunefi Engine" for Product GTM and IMU token marketing. The successful candidate will translate high‑level vision into a structured marketing roadmap, work closely with the CEO and leadership team, and drive everything from AI‑powered workflows to high‑impact product launches.
Key Responsibilities
- Build the marketing engine, designing and deploying AI‑powered agent workflows, automation systems, and reporting infrastructure.
- Own the go‑to‑market strategy for core products, including Managed Triage and Bug Bounty Program Subscriptions.
- Define ideal customer profiles, build messaging architectures, and translate complex security value into language that resonates with founders, protocol teams, and enterprise buyers.
- Lead positioning, narrative, and community engagement for the IMU token, activating security researchers, partners, and communities to create durable network effects.
Success Profile
- Builder at Heart – experience scaling marketing from Zero‑to‑One and building AI‑powered marketing systems.
- Strong Technical Marketing Fundamentals – defined ICPs, built messaging architectures, and shipped GTM programs with high impact in technical industries.
- A‑Player Mentality – high ownership in turnaround or early‑stage startup environments, operating independently and accountable to outcomes.
- Resilient & Direct – thrives in high‑stakes environments, values Radical Truth and clarity, and has strong written communication skills.
Qualifications
- 3+ years of marketing experience with a proven track record in token marketing or Web3 ecosystem growth.
- Deep comfort with the Web3 stack (Telegram, Discord, X) and understanding of token‑based network effects and community psychology.
- Background in crypto audits, cybersecurity, blockchain infrastructure, or developer tools marketing.
- Established network in the Web3 ecosystem.
- Hands‑on experience in content programs, PR execution, and event marketing.
Operational Requirements
- Fully remote; globally distributed team.
- Maintain 4+ hours of daily overlap with US/EU business hours.
Benefits
- 100% remote‑first work environment with flexible schedule.
- Autonomous work environment with a trusting, smart, reliable team.
- Opportunity to build an early‑stage company in a dynamic, evolving market.
- Global market with diverse team members from around the world.
- Impact in building and securing the ecosystem for smart contracts and the future of money.