Marketing Lead

The Role

We're looking for a Marketing and Communications Lead to own how the world understands and talks about Cap. You'll drive our marketing strategy and execution end-to-end, from messaging and campaigns to agency management. Cap is an early stage startup and this is a hands on role. You will have high agency to craft your role and influence our direction. Additionally, you will participate in the upside of Cap’s growth.

Responsibilities

• Set marketing strategy and budget priorities
• Track KPIs such as X analytics and site traffic and evolve the strategy based on results
• Build out the marketing team as it grows
• Partner with leadership on crisis/reactive comms
• Own Cap's core messaging (one-liners, pitch, explanations) and keep it current as the product evolves
• Decide how Cap talks about itself across different audiences (crypto-native, TradFi, general public)
• Final edits on all external copy (site, decks, social, campaigns) to ensure the brand stays consistent, and all copy is grammatically correct

Speaking Engagements and Communications

• Own the relationship with our third-party PR agency day-to-day (run check-ins, drive the agenda)
• Brief spokespeople before podcasts/panels so messaging stays consistent
• Maintain a simple "message house" (approved stats, claims, things to avoid)
• Debrief after major appearances and fold learnings back in
• Partner with leadership on crisis/reactive comms
• Keep agency supplied with current messaging
• Track agency deliverables through to completion
• Judge whether coverage actually lands on-brand; call the shots on scope/renewal

Campaigns

• Plan and execute multi-channel campaigns that reinforce positioning ,educate the market and help Cap define and own market segments
• Tailor campaigns by audience segment rather than one generic message
• Own an always-on, low-lift content cadence to keep Cap visible
• Grow owned channels (X, LinkedIn, blog)
• Manage creation of all related assets

Qualifications

• 3+ years in marketing, with real ownership of brand messaging/positioning
• Genuinely creative; can take a complex, technical product and turn it into something simple and compelling for a mainstream audience
• Experience managing an external PR or comms agency, not just receiving updates from one
• Some fluency in financial concepts like interest rates and AUM. No expertise in crypto required.
• Has run brand or awareness campaigns
• Strong writing and editing skills
• Comfortable operating with a lot of ownership at an early-stage company

Why Cap

• One of the fastest-growing automated credit platforms
• Proven business model with live, revenue-generating product
• At the juncture of blockchain-based finance and legacy finance
• Backed by traditional financial institutions like Franklin Templeton, Susquehanna, and IMC Trading
• Direct line to the founding team; your wins are visible and your input shapes the roadmap