Unknown Company

Marketing Lead

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los angeles, ca • Posted 1 weeks ago
Onsite Full Time Marketing & Media

Responsibilities

  • Build upon and own the US marketing strategy, with clear sequencing across B2B, Partner Marketing and B2C
  • Lead B2B marketing in the US: industry awareness, market and product positioning, sales enablement, lead generation, and industry partnerships and sponsorships
  • Establish and run a defined LinkedIn cadence that builds Tixel's voice in the US, UK, and AU live events industry
  • Build a defined industry presence cadence: the rhythm of where and how Tixel shows up across the year
  • Own industry partnerships, sponsorships and activations at trade shows, including NIVA
  • Work with the commercial team to identify and execute the Partner Marketing opportunities that move the needle for growth
  • As the market lead, support the PR and Comms lead on their US initiatives, acting as the local context and connective tissue
  • Stretch into B2C as the market matures
  • Partner closely with the global Marketing, COPS, Channel Partnerships and PR/Comms teams to keep the US connected to the wider business
  • Manage the US marketing budget, tracking spend and return against KPIs

Requirements

  • 7+ years in marketing, with a strong B2B core and demonstrated B2B2C / Partner Marketing experience
  • A track record of operating at both ends: building strategy and shipping the work yourself
  • Industry background in ticketing, live events, music tech or marketplace
  • Confident sales enablement chops: working hand in glove with a commercial team, building the assets and motion that help them close
  • Strong stakeholder presence, comfortable holding your own with senior commercial counterparts, partners, and execs
  • Builder mindset: you're energised by uncluttered scope and the chance to shape something rather than inherit it fully formed
  • Excellent project management, attention to detail, and a high quality bar
  • Self-motivated, assertive, and comfortable being the most senior marketer in the room.

Core Competencies

Demonstrates expertise in B2B and Partner Marketing strategy development and execution, with a strong focus on sales enablement and industry partnerships. Proven ability to manage marketing budgets and track performance against KPIs while building a strong presence in the live events and ticketing industry.

Highest-signal resume keywords

  • B2B Marketing Strategy
  • Sales Enablement
  • Project Management
  • Stakeholder Engagement
  • Industry Partnerships

Hard Skills

  • B2B Marketing
  • Partner Marketing
  • Lead Generation
  • Market Positioning
  • Sales Enablement Assets
  • Budget Management
  • KPI Tracking
  • Event Sponsorship
  • Commercial Strategy
  • Industry Awareness

Soft Skills

  • Self-Motivated
  • Assertiveoi? Actually soft skills list ended with
  • Attention to Detail
  • Builder Mindset
  • Strong Communication

Industry Keywords

  • Ticketing
  • Live Events
  • Music Tech
  • Marketplace
  • Trade Shows

Tools & Technologies

  • LinkedIn
  • Marketing Automation Tools
  • CRM Software
  • Project Management Software

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