Marketing Lead, Compost Research & Education Foundation (CREF)

The Marketing Lead oversees marketing communications in order to maintain consistent, high-quality branding and raise awareness of our organization’s programs and projects. They oversee year-round management of the International Compost Awareness Week campaign. Lastly, they provide administrative support to several key functions of the organization.

Key Responsibilities:

Marketing & Development Support:

Assists in achieving key marketing and donor management goals for the organization.

• Develops and executes a marketing plan to promote CREF’s programs, events, and fundraising activities through diverse communication channels
• Creates and publishes written and visual marketing materials including press releases, flyers, newsletters, videos, and CREF’s annual report
• Oversees layout/content of CREF’s website to support overall branding and promotional goals Maintains and organizes contact lists for email communications
• Develops a branding and organizational style guide

International Compost Awareness Week (ICAW):

• Works with the International Compost Alliance, ICAW Committee, and other volunteers to select a theme and oversee effective year-round national coordination of annual public awareness campaign, including leading monthly ICAW Committee meetings
• Manages international poster and bookmark contests and oversees distribution of printed posters, stickers, and bookmarks throughout the U.S.
• Conducts outreach to sponsors, manages sponsor relationships, and ensures proper sponsor acknowledgement across a range of platforms
• Plans and implements a social media campaign promoting ICAW before, during, and after the celebration taking place the first week of May each year
• Continuously updates the CREF website and other documents to support ICAW communications

Sponsorships/Donors: Supports relationships with donors and sponsors

• Creates, tracks, and follows up on invoicing
• Ensures proper acknowledgement of sponsors on program promotional materials and through written/email communications
• Maintains donor database

General Administration:

• Attends and/or schedules specialized committee meetings and recurring meetings including weekly staff syncs
• Google Drive file management/organization
• Organizes CREF logistics and attends the US Composting Council’s annual conference
• Other projects as assigned

Required Skills and Abilities

• Minimum requirement: BA/BS or equivalent with 2 years experience in marketing, OR minimum 5 years experience in aforementioned work area
• Experience with social media communications (LinkedIn, Facebook, Instagram)
• Strong written, verbal, and phone communication skills to communicate across all internal and external levels of the organization
• Ability to both work independently and function collaboratively in a team environment
• Advanced executive function skills: time management, organization, follow-through, multi-tasking, interpersonal communication, and deadline orientation
• Familiarity with the following:
  • Google Workspace (Sheets, Docs, Slides) and/or Microsoft Office programs
  • Canva or other graphic design program
  • Customer Relationship Management (CRM) platforms, e.g., Neon One
  • Constant Contact or other marketing communications platform
  • Wordpress or other website editing platform
  • AI use and applications

Preferred Skills and Abilities

• Training and/or experience in nonprofit operations
• Ability to think creatively with long-term and big picture needs considered
• Willingness to take direction from emergent priorities with ability to pivot
• Familiarity with composting as a sustainability practice
• Proven track record working in a remote or hybrid work setting
• Experience with video editing software