Build upon and own the US marketing strategy, with clear sequencing across B2B, Partner Marketing and B2C
Lead B2B marketing in the US: industry awareness, market and product positioning, sales enablement, lead generation, and industry partnerships and sponsorships
Establish and run a defined LinkedIn cadence that builds Tixel's voice in the US, UK, and AU live events industry
Build a defined industry presence cadence: the rhythm of where and how Tixel shows up across the year
Own industry partnerships, sponsorships and activations at trade shows, including NIVA
Work with the commercial team to identify and execute the Partner Marketing opportunities that move the needle for growth
As the market lead, support the PR and Comms lead on their US initiatives, acting as the local context and connective tissue
Stretch into B2C as the market matures
Partner closely with the global Marketing, COPS, Channel Partnerships and PR/Comms teams to keep the US connected to the wider business
Manage the US marketing budget, tracking spend and return against KPIs
Requirements
7+ years in marketing, with a strong B2B core and demonstrated B2B2C / Partner Marketing experience
A track record of operating at both ends: building strategy and shipping the work yourself
Industry background in ticketing, live events, music tech or marketplace
Confident sales enablement chops: working hand in glove with a commercial team, building the assets and motion that help them close
Strong stakeholder presence, comfortable holding your own with senior commercial counterparts, partners, and execs
Builder mindset: you're energised by uncluttered scope and the chance to shape something rather than inherit it fully formed
Excellent project management, attention to detail, and a high quality bar
Self-motivated, assertive, and comfortable being the most senior marketer in the room