Marketing DirectorFirst America Homes (FAH) is the homebuilding division for The Signorelli Company (TSC), a vertically integrated, diversified real estate company based in The Woodlands, TX. Established in 1994, TSC has experience in all the aspects of real estate that make up master planned communities including land development, commercial, mixed-use, office, medical, outdoor hospitality, multi-family and single-family development. FAH is currently one of the fastest growing privately held homebuilders in the State of Texas with presence across all four quadrants of the greater Houston area and growing.The Marketing Director for First America Homes is responsible for leading the overall marketing strategy and performance across all homebuilding regions and communities. This role drives traffic, lead generation, conversion, and brand performance by aligning marketing initiatives with company objectives and regional business goals.The Marketing Director serves as a strategic partner to the Vice President of Marketing, Division Presidents, Sales leadership, and regional marketing teams, ensuring consistency and effectiveness across all marketing efforts.
This position provides leadership, direction, and performance oversight for regional marketing operations while supporting long-term growth and market expansion.Essential Job ResponsibilitiesDevelop and lead the overall marketing strategy for First America Homes across all regions and communitiesAlign marketing initiatives with company objectives, sales goals, and regional business plansEnsure consistency and effectiveness of marketing strategies, campaigns, and brand execution across all marketsOwn marketing performance across all homebuilding regions, including traffic, lead generation, conversion, and absorption metricsEstablish and monitor key performance indicators aligned with business goalsAnalyze performance data and implement strategic adjustments to improve outcomes and return on investmentProvide regular reporting and actionable insights to executive and division leadershipProvide leadership and direction to Senior Marketing Managers, Marketing Managers, and regional marketing teamsEnsure alignment of marketing strategy and execution across all regions and communitiesSupport development of marketing talent by fostering accountability, strategic thinking, and performance ownershipEstablish standards and best practices for marketing execution across regionsPartner closely with Division Presidents and Sales leadership to align marketing strategies with business priorities and sales objectivesEvaluate market conditions, buyer behavior, traffic trends, and conversion performance to inform decision-makingSupport business planning discussions with recommendations related to growth, positioning, and community performanceOwn and evolve the First America Homes brand strategy across all marketsEnsure consistent messaging, positioning, and visual identity across all marketing channels and communitiesIdentify opportunities to strengthen brand differentiation and market presenceOversee agency relationships and vendor partnerships supporting homebuilding marketing effortsEstablish standards for performance, scope, and accountabilityLead contract negotiations and ensure alignment with company objectivesOversee marketing budgets across all homebuilding regions, ensuring effective allocation of resourcesEvaluate return on investment and adjust strategies to maximize performancePartner with Finance and leadership to align marketing investments with business goalsIdentify opportunities to improve marketing processes, tools, technologies, and reporting capabilitiesDrive adoption of best practices and scalable marketing solutions across regionsStay informed on industry trends and emerging marketing strategies to maintain competitive advantageDirectly supervises Senior Marketing Managers and may oversee broader regional marketing team structureProvides leadership and direction to Marketing Managers, Marketing Specialists, and supporting marketing staff through regional leadership structureResponsible for aligning team performance with company marketing strategy and business objectivesCore ValuesIntegrity: Do the right thing, always. Corporate sustainability can only be achieved through trust and integrity.Growth: Strive to do more. There is no growth in your comfort zone and no comfort in your growth zone.Innovation: Think differently. Innovation is the ability to see change as an opportunity, not a threat.Vision: A strong team turns a vision into reality.
We focus not on where we are, but where we are headed.Excellence: Excellence is not a skill, it's an attitude. We are what we repeatedly do. It is not an act, but a habit.EducationBachelor's degree in marketing, communications, business, or related field requiredMaster's degree preferredExperience10+ years of progressive marketing experienceExperience leading multi-market or regional marketing strategyProven ability to drive business outcomes through marketing initiativesExperience leading and developing marketing teamsHomebuilding, real estate, or development experience requiredTalentsStrong strategic thinking and business acumenExecutive-level communication and influenceLeadership and organizational development skillsData-driven decision-making and performance optimizationAbility to manage complexity across multiple regions and stakeholdersHigh level of accountability, ownership, and decision-making authorityFirst America Homes is committed to providing an environment of mutual respect where equal employment opportunities are available to all. We seek to empower everyone's diverse experiences to maximize our organization's talent and capabilities.This job description is not meant to be an "all-inclusive" list of the duties and responsibilities of this job.
First America Homes reserves the right to change or modify job duties as necessary based on business necessity.