Marketing Director

At Chick-fil-A, the Marketing Director is responsible for:

• Primarily, leading the charge to create and develop Ambassadors and Raving Fans by overseeing the sales and brand growth critical success factor.
• In cooperation with the operator, create a yearly marketing strategy, quarterly marketing plan, and monthly marketing calendar.
• Oversee all social media channels including communication with guests. Maintain an active social media presence.
• Intentionally grow relationships in the Seekonk and surrounding communities. This may involve participation in civic organizations (such as Chamber of Commerce), or other community events.
• Maximize Chick-fil-A One and Spotlight to grow the business
• Coach team members on suggestive selling techniques and create incentives and contests to create team member engagement
• Communicate and coordinate execution of all catering orders from all catering sales channels (online ordering, EZ cater, etc).
• Keep up to date on communication from Chick-fil-A, Inc. regarding national marketing campaigns, new/seasonal products, and install all in-restaurant marketing materials
• Grow and develop all leaders who are within your influence and attend/contribute to all required leadership meetings
• Be ready and willing to assist in operations when needed
• Complete any other duties given by the Operator

Success factors & Matching Measurements

We will know the Marketing Director is successful upon attaining the following:

• Monthly sales increase over previous year at or above Chick-fil-A average
• Growth in monthly catering sales of at least 10% over previous year
• Staying within established marketing budgets each month
• Growth in check average over previous year

Behavioral Characteristics

The Marketing Director should:

• Must be willing and able to effectively clean a bathroom
• Work a minimum of forty hours per week in the restaurant, including both opening and closing.
• Be goal-oriented and organized
• Exhibit high level communication skills and ability to give and receive critical feedback from other leaders and the operator.
• Allocate necessary time each week to administrative tasks, planning, or coaching (communicate with schedule maker to ensure it’s planned in)
• Combine critical thinking and practical leadership to enthusiastically and passionately lead their area
• Effectively coach and give direction
• High standards of operational excellence and show attention to detail

A job at Chick-fil-A is more than just a job. It's a stepping-stone to a successful future in the world of business. Here are some of the great benefits of working at Chick-fil-A:

• Flexible Hours - You probably have commitments to your family, friends, school or sports teams. We will try to arrange your work schedule around them.
• Closed Sundays - All Chick-fil-A restaurants are closed on Sundays so you can have a day off to spend with family and friends.
• Work Directly With A Chick-fil-A Operator - The Operator is an independent business person, responsible for the operation of the restaurant, who invests time in his or her employees, teaching them important business skills for the future.
• Competitive Pay - Along with a competitive paycheck, you will work in a nurturing environment where you will learn valuable business and people skills.
• It's a Great Place to Work - At Chick-fil-A, our Operators consider their team members to be more than just employees, they are a highly valued part of each Chick-fil-A restaurant. Our high retention rate is proof that team members really enjoy working at Chick-fil-A.