Marketing Director

The Marketing Director oversees social media strategy, content development, brand messaging, marketing analytics, and promotional campaigns designed to increase awareness of programs, workshops, events, fundraising initiatives, and partnership opportunities. This role works collaboratively with the Community Engagement & Relations Manager to strengthen community connections, enhance public communication, and support collaborative outreach efforts.

Key Areas of Leadership

• Marketing Strategy & Brand Management
• Social Media Management & Content Oversight
• Marketing Intern Supervision & Professional Development
• Community Awareness & Public Engagement Campaigns
• Workshop, Training, and Event Promotion
• Fundraising Event Marketing
• Marketing Analytics, Reporting, and Performance Evaluation
• Partnership & Sponsorship Promotion
• Business-to-Business Relationship Development Support
• Cross-Department Collaboration and Communication

The Marketing Director is responsible for guiding interns in creating inclusive, engaging, and mission-driven content that reflects the diverse communities served by the organization. Through data-driven decision-making, strategic planning, and relationship-focused marketing, this position helps expand organizational reach, increase participation in programs and events, and promote business partnership opportunities that support long-term sustainability and growth.