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Marketing Director

Remote • Posted 5 days ago
Remote Full Time Marketing & Media

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Marketing Director - Ophthalmology

Est Search are excited to be partnered with a growing, innovation-driven pharmaceutical company focused on advancing ophthalmic therapies is seeking a Marketing Director to lead strategic and tactical initiatives across the U.S. market. This individual will be responsible for shaping brand strategy, driving commercial success, and collaborating with cross-functional teams to maximize impact in the ophthalmology space.

Key Responsibilities:

  • Develop and execute U.S. marketing strategy for ophthalmic products, ensuring alignment with corporate objectives.
  • Lead brand positioning, messaging, and go-to-market planning across multiple channels (HCP, patient, digital, and trade).
  • Partner with sales, medical affairs, market access, and global marketing to ensure coordinated execution.
  • Oversee market research and competitive intelligence to identify opportunities and risks.
  • Manage marketing budget, vendors, and agencies to deliver measurable ROI.
  • Drive launch excellence for pipeline products and lifecycle management for in-line brands.

Qualifications:

  • Bachelor’s degree required; advanced degree (MBA, life sciences, or related) preferred.
  • 5+ years of progressive marketing experience in pharmaceuticals/biotech , with at least 3 years in ophthalmology, specialty pharma, or related therapeutic areas .
  • Proven leadership in developing brand strategy and executing multichannel campaigns.
  • Strong understanding of U.S. pharma regulations, compliance, and payer dynamics.
  • Ability to work in a fast-paced, remote-first environment with cross-functional collaboration.

Location: Remote, USA – Travel required as needed for business and team meetings.

This is a confidential search . Qualified candidates with relevant ophthalmic or specialty pharma marketing expertise are encouraged to apply.

Seniority level

  • Seniority level

    Director

Employment type

  • Employment type

    Full-time

Job function

  • Job function

    Marketing
  • Industries

    Biotechnology Research and Pharmaceutical Manufacturing

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