Leading the marketing function in a fully remote capacity, the full-time Marketing Director will own the strategy, roadmap, budget, and team while driving brand initiatives, performance marketing, and caregiver-focused outreach efforts. Key responsibilities Set the marketing strategy and roadmap, managing weekly growth reviews to focus on enrollment-driving activities Direct performance marketing efforts across paid search and social, ensuring accountability for customer acquisition costs and lead quality Oversee the rebranding and website launch, maintaining caregiver-first messaging and effective communication across various audiences Required qualifications 8+ years of marketing experience, particularly in DTC or B2B2C healthcare at a virtual-first care provider Proven ownership of a paid acquisition budget with demonstrable results related to customer acquisition costs and lifetime value Expertise across brand, performance, lifecycle, and web marketing, with a strong command of at least two areas Experience in managing agency relationships and delivering high-quality work while holding partners accountable Data fluency with comfort in analytics tools and a strong understanding of funnel metrics and attribution
Marketing Director in workfromhome at Unknown Company
This position is listed as full time and able to be worked remotely.