Marketing Director

Job Title: Marketing Director
Job ID: 90745
Location: Phoenix, Arizona

What you will be doing:

• Define and maintain brand positioning, visual identity, tone of voice, and brand architecture for both Re-Bath and Monarch Kitchens, and ensure all consumer-facing creative - national and local - is brand-compliant.
• Manage the national advertising fund funded by franchisee marketing fees: allocation strategy, media mix, campaign investment, and transparent performance reporting (spend, CPL by channel, lead volume by market).
• Own national consumer demand-generation campaigns across paid, digital, social, and broadcast, and brief Managed Services so local media aligns with national positioning.
• Own creative development and production, the creative asset library, and agency relationships.
• Own rebath.com and the Monarch consumer website - content, UX, SEO, conversion - and the consumer research and brand-health tracking function.
• Lead the Monarch Kitchens brand-launch playbook, taking a new brand to market, and build franchise -development marketing collateral that helps each brand attract and sign new franchisees.
• Manage the Franchise Advisory Council - National Marketing cadence and competitive-intelligence reporting.
• Deliver against the company's annual and long-term strategic and financial goals, advising executive leadership on marketing trends, new technology, and growth opportunities.

What you must have:

• 8+ years in brand and/or consumer marketing with a demonstrated record of driving lead generation; 3+ years leading teams.
• Deep experience across paid media, digital, creative production, and brand management.
• Experience managing agencies and sizeable media budgets; franchise or multi-location experience a strong plus.
• Track record building multi-channel campaigns at a national level and across multiple markets to support local lead generation.
• Advanced analytical skills - reads the data and acts on it - paired with creative instinct and a collaborative style.
• Exceptional written and verbal communication and presentation skills.
• Bachelor's degree in marketing or a related field required.