Marketing Director

Marketing DirectorTri-Vin Wines and Spirits is seeking a strategic and results-driven Marketing Director to lead the company's marketing initiatives across our wine and spirits portfolio. This individual will oversee the development and execution of brand-building programs, sales support initiatives, digital marketing efforts, and market activation strategies that drive awareness, engagement, and revenue growth.The Marketing Director will work closely with executive leadership, sales teams, suppliers, distributors, and external creative partners to develop impactful marketing strategies that strengthen Tri-Vin's position within the beverage alcohol industry.This role requires a highly collaborative leader who can balance strategic thinking with hands-on execution in a fast-paced, entrepreneurial environment.Key Responsibilities:Develop and execute comprehensive marketing strategies across Tri-Vin's portfolio of wine and spirits brandsLead annual marketing planning, budgeting, and campaign developmentAlign marketing initiatives with company growth objectives and sales prioritiesOversee brand positioning, messaging, and visual consistency across all marketing channelsIdentify opportunities to increase market visibility, consumer engagement, and brand awarenessCreate and implement marketing programs that support both on-premise and off-premise channelsOversee seasonal campaigns, promotional initiatives, events, and activationsCollaborate with suppliers and distributor partners to execute impactful marketing initiativesManage the development of POS materials, presentations, digital assets, and sales support toolsDrive innovative ideas that support distribution growth and customer engagementLead and mentor internal marketing and creative personnelManage external agencies, vendors, freelancers, and marketing partnersPartner closely with sales leadership to support market priorities and national account initiativesCollaborate cross-functionally with operations, finance, and executive leadership teamsOversee project timelines, deliverables, and marketing budgetsOversee website content, social media strategy, email marketing, and digital campaignsEnsure all digital marketing initiatives align with company branding and objectivesAnalyze digital and campaign performance metrics to optimize future initiativesSupport content development for brand storytelling and consumer engagementMonitor campaign performance, ROI, and sales impactUtilize market trends and industry insights to inform strategic decisionsPrepare regular reporting and presentations for executive leadershipIdentify opportunities for operational and marketing efficienciesQualifications:Bachelor's degree in Marketing, Communications, Business, or related field preferred8+ years of marketing experience, preferably within beverage alcohol, CPG, or related industriesStrong understanding of wine and spirits distribution, supplier relationships, and market activationExperience leading integrated marketing campaigns from concept through executionProven leadership and team management experienceStrong project management and organizational skillsProficiency with Microsoft 365 and marketing platformsExcellent communication, presentation, and interpersonal skillsAbility to manage multiple priorities in a fast-paced environmentKey External Relationships:Supplier and distributor partnersCreative agencies and production vendorsPOS and merchandising vendorsEvent and activation partnersMedia and digital marketing partnersWhy Work With Us:At Tri-Vin Wines and Spirits, we believe our people are the key to our success. We offer a competitive base salary and a comprehensive benefits package designed to reward expertise and support long-term career growth.

Benefits include medical, dental, and vision insurance, a 401(k) retirement savings plan with company match, paid time off and company holidays, disability and life insurance coverage, flexible spending accounts, and many more valuable benefits. We also offer meaningful opportunities for professional development and continued learning within the wine and spirits industry.Diversity & Inclusion Statement:Tri-Vin Wines and Spirits is an Equal Opportunity Employer. We are committed to creating an inclusive workplace and do not discriminate on the basis of race, color, religion, sex, gender identity or expression, sexual orientation, national origin, age, disability, veteran status, or any other protected characteristic under applicable law.