Marketing Director

About Oyler Hines

Oyler Hines is a leading real estate team serving the Greater Cincinnati and Northern Kentucky markets. We are committed to delivering exceptional client experiences, building a trusted and recognizable brand, and helping our agents grow their businesses through innovative marketing and strong operational support.

We are looking for a strategic, results-driven Marketing Director to lead our marketing efforts, oversee our marketing budget, and develop initiatives that support the continued growth of Oyler Hines.

Position Overview

The Marketing Director will lead the overall marketing strategy, planning, budgeting, and execution for Oyler Hines. This person will translate business goals into effective marketing initiatives that strengthen our brand, generate leads, attract new agents, and support our listing and sales teams.

Working closely with team leadership, the Marketing Director will oversee two marketing administrators who manage design, creative production, and day-to-day marketing support.

This is a hands-on leadership role. While you'll be responsible for setting the strategy and directing the overall marketing function, you'll also be expected to roll up your sleeves and get involved in the day-to-day work. We're a collaborative, growing company where everyone contributes, and our Marketing Director needs to be just as comfortable developing a marketing plan as jumping in to write an email campaign, coordinate an event, manage an advertising campaign, update website content, or tackle a project alongside the team.

The ideal candidate is a strategic thinker, organized leader, and proactive doer who enjoys both building the big picture and making things happen.

Key ResponsibilitiesMarketing Strategy & Planning

• Develop and lead an annual marketing strategy aligned with company growth goals, brand positioning, and business priorities.
• Create and manage an integrated marketing calendar encompassing brand marketing, listing promotion, lead generation, digital advertising, video, social media, email, events, and client engagement.
• Identify new opportunities, platforms, and marketing approaches to increase brand awareness, attract qualified leads, and support agent success.
• Partner with team leadership to establish marketing priorities, goals, and measurable outcomes.
• Develop marketing initiatives that support property listings, luxury real estate, new construction, agent recruiting, and lead generation.

Budget Management & Performance

• Develop, manage, and monitor the annual marketing budget, ensuring resources are allocated effectively across initiatives.
• Track marketing performance, lead sources, campaign results, and return on investment.
• Analyze data and reporting to identify what's working, recommend improvements, and guide future spending decisions.
• Manage relationships with outside marketing partners, vendors, agencies, and service providers.

Team Leadership & Project Management

• Lead, manage, and develop two marketing administrators responsible for graphic design, creative production, and day-to-day marketing support.
• Establish clear priorities, project timelines, workflows, and accountability across the marketing team.
• Ensure marketing projects are delivered on time, on budget, and in alignment with brand standards.
• Coordinate marketing requests and initiatives across leadership, sales agents, and operational teams.
• Foster a collaborative, accountable, and positive team environment.

Hands-On Marketing Execution

• Personally manage and execute select marketing initiatives and campaigns from concept through completion.
• Write and develop marketing content, including email campaigns, advertising copy, website content, and promotional materials.
• Coordinate and manage advertising campaigns across digital, print, social media, and other channels.
• Assist with planning and execution of company events, client experiences, and community marketing initiatives.
• Jump in to troubleshoot, problem-solve, and complete projects when needed to keep marketing initiatives moving forward.
• Work collaboratively with the marketing administrators, sharing responsibility for getting projects completed rather than simply delegating tasks.

Brand Development & Growth

• Maintain and evolve the Oyler Hines brand across digital, print, and in-person marketing channels.
• Oversee digital marketing initiatives, including website strategy, paid advertising, social media, email marketing, video, and emerging AI-driven marketing opportunities.
• Collaborate with established outside SEO partners to support website visibility and online marketing efforts.
• Strengthen relationships with past clients and the local community through thoughtful client experiences, events, and ongoing engagement.
• Stay current on marketing trends, technology, and competitive positioning to keep Oyler Hines ahead of the curve.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field preferred; equivalent experience will be considered.
• 5+ years of marketing experience, ideally including strategic planning, campaign management, and budget oversight.
• Experience leading projects, managing vendors, and coordinating multiple marketing initiatives simultaneously.
• Experience managing, mentoring, or leading a team.
• Strong organizational, analytical, communication, and project management skills.
• Familiarity with digital marketing, paid advertising, CRM platforms, email marketing, social media, and website management.
• Ability to interpret marketing data and use insights to make informed decisions.
• Comfortable balancing strategic leadership with hands-on execution.
• Willingness to jump in, take ownership, and do whatever is needed to move projects forward.
• Enjoys working in a small, collaborative company where flexibility, initiative, and teamwork are essential.
• Proactive, creative, and solutions-oriented, with the ability to balance big-picture thinking with practical execution.

Real estate industry experience is helpful but not required. We are more interested in finding someone with strong marketing leadership, strategic planning, and project management skills who can bring fresh ideas and a results-oriented approach to our business.

What Success Looks Like

• A clear, strategic marketing plan that supports company-wide business goals.
• A well-managed marketing budget with measurable results and thoughtful allocation of resources.
• Consistent, high-quality brand execution across all marketing channels.
• A productive, organized marketing team with clear priorities and accountability.
• Marketing initiatives that contribute to lead generation, listing opportunities, agent growth, and client engagement.
• A culture of continuous improvement, innovation, and collaboration.

Why Join Oyler Hines?

This is an opportunity to take ownership of the marketing function for an established, growth-oriented real estate team. You'll have the ability to shape strategy, lead a talented support team, introduce new ideas, and make a measurable impact on the company's continued success.

You'll work with an established team, existing marketing resources, and trusted outside partners, giving you the opportunity to focus on building a strong marketing program rather than starting from scratch.

If you're a strategic marketer who enjoys building plans, leading people, managing budgets, and rolling up your sleeves to turn ideas into results, we'd love to hear from you!

Location: In person, Montgomery Office

Salary Range: $80,000 - $100,000 based on experience